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United States
Remote only
Outcome 1: Define, test, and secure approval of 15Five’s company story
Within the first 90 days, review the interim website messaging against buyer research and recommend what to keep or change
Deliver a top-down company narrative (company story, AI point of view, problems we solve, proof) approved by the CEO
Establish 15Five’s voice and tone direction
Outcome 2: Connect our AI products into one portfolio story
Build a portfolio framework that maps each AI product to the performance management and people management problems it solves, approved by the executive sponsor
Maintain one approved product narrative that Product, Sales, and Marketing all work from
Ensure every published product claim has passed accuracy review
Place each new AI product into the portfolio story as it reaches market
Outcome 3: Turn messaging into new-logo demand and customer adoption
Test core messaging with buyers before broad rollout, and use the results to guide internal decision making
Supply the narrative and content for product launches and the related enablement
Deliver win/loss and competitive insights, battle cards, and objection handling, including price and objections
Establish baselines and report on messaging resonance using pipeline, win rate, and adoption at each scheduled positioning review
Outcome 4: Set customer proof standards and inform pricing and packaging
Set customer story criteria and the interview guide in partnership with content marketing and the marketing team.
Provide market, buyer, and competitive input to pricing and packaging decisions
Strategic Narrative & Positioning
Repositions an established brand without alienating current customers. Builds the story from the company level down before working on product-level messaging, and frames AI around the problems it solves for HR leaders and managers, never AI for its own sake.
Customer & Buyer Obsession
Is obsessed with the unmet needs in performance management and people management. Grounds messaging in what buyers and customers actually experience.
Evidence-Based Judgment
Settles disagreements with buyer message testing, win/loss interviews, and call evidence. Does not treat internal opinion (including executive opinion) or AI-generated output as buyer evidence, and does not let research delay timely recommendations.
Executive Influence
Leads the writing on a story many senior leaders have opinions about. Pulls the useful part out of conflicting views, presents a clear recommendation, and holds it under pressure without becoming defensive. Knows when to escalate and when to keep negotiating.
AI & Technical Translation
Understands AI well enough to translate capabilities accurately without overselling. Builds credibility with the CTO and Director of Product, cuts product detail without losing accuracy, and separates accuracy feedback from preferences about framing.
Writing, Voice & Tone
Exceptional writer with a strong sense of voice and tone. Sets the standard that others apply across web, campaigns, sales materials, and customer stories.
Cross-Functional Partnership & Execution
Carries strategy through to execution with demand generation, content, design, and Enablement. Earns sellers’ trust by joining real deals and turns Sales’ instincts into testable hypotheses. Builds on work in progress rather than starting over.
Prioritization & AI-Enabled Productivity
Assesses trade-offs and agrees on priorities before taking on new work. Uses AI to build frameworks and run research, competitive analysis, and buyer analysis quickly.
10–12+ years in B2B SaaS product marketing, including at least one company-level repositioning
Track record making AI or technically complex products clear and credible to business buyers; HR tech experience is a strong plus
Experience bringing conflicting senior stakeholders to alignment using evidence
Hands-on buyer research, message testing, win/loss, and competitive analysis
Portfolio or solution messaging across multiple products
A writing portfolio that shows a strong command of voice and tone
Confident without ego; comfortable building on work already in progress
This is a full-time, salaried exempt position.
The typical work week will be Monday through Friday, between the hours of 8:00 am and 5:00 pm (flexible), working an expected 40+ hours/week. Ability to accommodate early-morning or after-hours meetings at least 4 days a week is a must due to collaboration across various time zones.
