Starlink Lifecycle Marketing Manager (LatAm)

STARLINK LIFECYCLE MARKETING MANAGER (LATAM)

Starlink is hiring a Lifecycle Marketing Manager known internally as Communications Manager to own Latin America consumer communications. This role is the single owner of Starlink communications across the awareness, consideration, and conversion funnel — including leads email, starlink.com, landing pages, messaging, and related channels. The manager runs LATAM as a country General Manager for comms: generating demand, removing conversion barriers, and turning consumer insights into live campaigns, pages, and in-market assets. The manager owns lead email, starlink.com, landing pages, ad messaging, and related channels for the region. 

RESPONSIBILITIES:

• Own the monthly LATAM communications plan and a dated recap covering leads email, website, ads, customer comms, and retail
• Convert consumer insights (focus groups, interviews, brand tracking, user testing) into actionable initiatives, copy, pages, ads, emails, and experiments for Latin American markets
• Build and maintain nurture and abandoned-cart email series; ship market campaigns tied to seasonality, reliability, ISP comparison, pricing, Roam/Mini, travel, and emergency backup
• Track email-attributed orders, volume, and conversion vs. other markets; use results to reallocate effort and retire underperforming work
• Ship country-dynamic starlink.com pages for LATAM: stories, comparison, reliability, city/place, installation, and use cases
• Develop in-market ad messaging that resolves to those pages; test claims insights support and retire claims that reduce trust

BASIC QUALIFICATIONS:

• Bachelor’s degree in marketing, business, communications, journalism, economics or a related field
• 5+ years of experience in brand, product, or performance communications, with ownership of a market or region — not campaign execution alone
• Fluency in Spanish and English (written and spoken) 

PREFERRED SKILLS AND EXPERIENCE:

• Direct experience running communications across email, web/landing pages, and paid or owned advertising in the same funnel
• Proven ability to turn research (focus groups, interviews, brand tracking, user testing) into shipped copy, pages, ads, and experiments
• Experience building and iterating email programs (nurture, abandoned cart, lifecycle) with attributed order, volume, and conversion reporting
• Portuguese fluency (Brazil is a core LATAM market).
• Experience in connectivity, ISP, telecom, consumer hardware, or other considered purchases where trust, reliability, and comparison drive conversion
• Prior work in or for Latin America (Mexico, Brazil, Andean, Southern Cone, Central America, or Caribbean), including multi-country localization
• Familiarity with retail or in-market partner communications in addition to digital channels

ADDITIONAL REQUIREMENTS:

• Available to work extended hours and/or weekends as needed 
• Willingness to travel as needed