Your Role & Work Environment
As a Strategic Data Marketeer, you are a key driver of digital sales growth within Easy Banking B2B Digital Sales. You connect data, marketing and commercial objectives to maximize acquisition, conversion and engagement of our Self-employed & Micro companies segment in Belgium. You operate at the heart of our digital sales engine, working hand-in-hand with CRO experts, Digital Sales marketers, Content, UX and Product teams to turn insights into tangible sales impact.
Your mission is clear: improve the performance of our digital sales funnels end-to-end — from traffic targeting and personalization, to conversion optimization and activation. You combine strong business ownership with deep analytical expertise and help the squad make better, faster, data-driven decisions.
Your Key Responsibilities
1) Drive Digital Sales Performance through Data
- Own and steer performance across the full digital funnel (acquisition → onboarding → conversion → activation).
- Identify growth opportunities by analyzing customer journeys, funnel drop-offs and channel performance.
- Translate insights into clear, actionable recommendations that directly increase digital & mobile sales.
2) Personalization & Targeting (RTCDP / AEP)
- Design and optimize audience and personalization strategies within RTCDP / Adobe Experience Platform.
- Enable smarter targeting across paid and owned channels, improving relevance and conversion.
- Support squads in activating data-driven journeys and campaigns across web, app, mail, owned and paid media.
3) Advanced Analytics & Measurement (Adobe + SAS)
- Act as the go-to expert for Adobe Analytics within the squad, ensuring deep understanding of user behaviour and performance drivers.
- Own and improve measurement: KPIs, dashboards, tracking plans and reporting cadence.
- Use SAS (or equivalent tools) to target audiences, perform deeper analyses (propensity, segmentation value, campaign impact) and sharpen commercial decisions.
4) SEO / GEO & Market Intelligence (Semrush)
- Leverage Semrush insights to identify SEO growth opportunities and improve content and landing page performance.
- Monitor competitor performance and search trends to stay ahead in digital acquisition.
5) Experimentation & Conversion Enablement
- Support and strengthen a test-and-learn culture: define hypotheses, success metrics and post-test learning loops.
- Work closely with CRO and UX experts to reduce friction and boost conversion across key journeys.
- Ensure learnings are translated into scalable improvements across squads.
We Look For
- A data-driven growth marketeer who thrives on impact, experimentation and continuous improvement, with at least 8+ years of experience in digital marketing, growth, analytics or digital sales.
- Strong expertise in Adobe Analytics and digital funnel analysis.
- Experience with RTCDP / Adobe Experience Platform (or similar CDP environments).
- Solid knowledge of Semrush / SEO/GEO/SEA data-driven optimization.
- Experience with SAS or advanced analytical tooling
- Strong stakeholder management and ability to influence decisions based on data.
- A challenger mindset: you question the status quo and bring new ideas.
- Strong grasp of UX, digital behaviour and SEO/GEO/SEA fundamentals.
- A collaborative mindset and ease working in an agile, international environment.
- Master’s degree or equivalent experience.
- Fluency in Dutch or French and English.
We Offer You
- A role with real impact in a rapidly evolving digital ecosystem.
- Challenging work and endless opportunities to grow.
- A dynamic, informal culture supported by passionate colleagues.
- An agile environment where ideas matter more than hierarchy.
- A flexible and empowering hybrid work model.
We redefine banking. What about you?
