The SRM Analyst will be working closely with the MEA SRM function, and other multi-functional teams, to analyze MEA SRM KPIs, and specific Pricing, Trade ROI, and Mix projects. The role is expected to analyze the date and turn this analysis into insights, and accordingly solid recommendations, that enable the value creation agenda for the MEA unit.
Key Accountabilities or Responsibilities
- Support the MEA SRM team to periodically track year-to-date and year-to-go SRM KPIs (performance versus LY and versus Operating Plan), with key insights and actions to ensure delivery on the SRM plans
- Work with the MEA pricing leads, to analyze and track pricing data (internally and for competition) that will enable:
- Strengthening the pricing plans, and finalizing assumptions and recommendations for upcoming pricing projects
- Closing out price-up projects based on actual performance versus plans
- Support the SRM Trade ROI Manager and Key Account Managers (KAMs) to deliver the annual growth requirements in line with trade promotional budgets by conducting customer event level ROI analysis, and utilizing insights gathered to inform ongoing customer promotional plans.
- Under the guidance of the SRM Trade ROI Manager, support the improvement in management and control of trade promotional investment and ongoing productivity and ROI effectiveness by:
- Partnering with KAM/KA Analysts to strengthen the depth and breadth of pre and post event trade promotion evaluations, ensuring timeliness and accuracy of volume and financial information is uploaded to TPM systems for funds management, ROI analysis and demand planning
- Consolidating & monitoring compliance to promotional guidelines at account or budget holder level
- Supporting the KAMs and Sales budget holders to verify & consolidate trade promotional information for exception sign off through S&OP+
- Own the creation and analysis of all trade promotional reporting for the CBU/brands and Channels/customers, including on a periodic basis:
- Monitoring Retail Promotional Landscape across CBUs/brands (e.g. Promotional Price Points)
- Conducting detailed promotional analysis across channels/pack types to highlight opportunities
- Tracking competitors & multi-category promotional pricing and changes in strategy
- Work with Sales, and CBU Marketing to create quarterly trade promotional reporting, highlighting progress against business targets in trade leverage, trade shape and 4* promotions.
- Own the creation and maintenance of the CBU/ brand trade promotional learning library to ensure a clear understanding of the categories’ promotional dynamics, including internal and external information, by:
- Partnering Category Leadership teams and CBU/Marketing teams to ensure category and consumer trade promotional norms are incorporated into activity plans & NPD execution.
- Performing regular post evaluations of national trade promotional programs, to inform learnings and ongoing strategies.
- Regularly assessing the results of competitor strategies, both within and outside the categories to help inform growth opportunities.
- Support the SRM Trade ROI Manager and Demand S&F in evaluating and creating recommendations on long term portfolio trade promotional strategy for the market by creating robust fact bases on brand/pack/channel/competitor dynamics. This will require analysis of market data such as Nielson and Customers’ EPOS data.
- Support the MIX SRM lead in analyzing brand and channel MIX data to determine “what to sell” and “where to sell” in order to improve MEA profitability margins whilst still driving category and share growth
