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India
Remote only
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Strategic Supply Partnerships Lead based in India.
As a Strategic Supply Partnerships Lead, you will drive the global development of a performance advertising supply ecosystem, building strategic relationships with key players across the mobile advertising industry. You will identify and onboard new partners, negotiate commercial agreements, and unlock new opportunities to support sustainable business growth. Working across OEMs, DSPs, publishers, SDK networks, affiliates, and alternative acquisition channels, you will help shape a diversified and scalable partner network. You will combine market intelligence, commercial strategy, and performance analysis to ensure partnerships deliver measurable results. Collaborating closely with performance, operations, and sales teams, you will connect supply opportunities with client needs. This is a high-ownership role offering the opportunity to build new infrastructure, influence commercial strategy, and contribute to the growth of an international mobile advertising business.
You will lead the development and optimization of the supply partnership ecosystem, combining business development, commercial negotiations, and performance oversight to create sustainable growth opportunities.
Identify, evaluate, and onboard new publishers, networks, OEMs, DSPs, SDK networks, affiliates, and other global acquisition partners.
Build and expand a diversified supply ecosystem, identifying gaps in existing partnerships and proactively developing new opportunities.
Establish and maintain strategic commercial relationships, negotiating payouts, pricing models, contract terms, and preferred access arrangements.
Identify opportunities to improve margins, scalability, and commercial performance while protecting business interests.
Monitor existing partnerships and determine when relationships should be expanded, renegotiated, or discontinued.
Collaborate with performance, operations, and sales teams to match client campaigns with relevant inventory and suitable supply partners.
Support campaign launches, partner activation, and new scaling opportunities based on campaign results.
Analyze partner performance across traffic quality, delivery, scalability, commercial efficiency, and campaign KPIs.
Monitor and investigate potential fraud, suspicious traffic, attribution anomalies, inconsistent delivery, and other quality concerns.
Hold partners accountable for performance standards, transparency, and operational reliability.
Contribute to the development and optimization of in-house rewarded app supply operations.
Support the creation of internal affiliate and network marketplace infrastructure, including scalable processes, systems, and commercial frameworks.
Represent the business at industry conferences, webinars, and professional events, helping strengthen its market presence.
The ideal candidate combines strong industry relationships with a proactive business development mindset, commercial judgment, and the analytical skills needed to build high-performing partnerships.
3–5 years of experience in mobile advertising, AdTech, performance marketing, affiliate marketing, or a related field.
Solid understanding of the mobile performance advertising ecosystem and its key players.
Proven experience working with publishers, advertising networks, DSPs, OEMs, affiliates, SDK traffic, or comparable acquisition partners.
Demonstrated ability to identify, approach, negotiate with, and onboard new commercial partners.
Strong commercial instincts and confidence negotiating payouts, pricing structures, and partnership agreements.
Ability to assess partnerships based on performance, business potential, and commercial value.
Strong analytical skills and experience interpreting performance data, KPIs, and campaign results.
Excellent communication, negotiation, and relationship-building abilities.
Ability to manage multiple partnerships and commercial initiatives simultaneously.
Proactive, independent, and solution-oriented approach to identifying opportunities and resolving challenges.
Excellent spoken and written English.
Nice to Have:
Established relationships across the mobile advertising and performance marketing ecosystem.
Experience managing international publisher or supply partnerships.
Familiarity with rewarded acquisition and offerwall ecosystems.
Understanding of attribution platforms, Mobile Measurement Partners (MMPs), and mobile measurement processes.
Experience with CPI, CPA, ROAS, or revenue-based performance models.
Previous experience in a mobile agency, ad network, DSP, affiliate network, or app growth company.
Additional language skills.
Personal Attributes:
Commercially minded, with strong negotiation and decision-making abilities.
Evidence-driven and comfortable taking ownership of outcomes.
Independent, proactive, and reliable in following through on commitments.
Able to recognize when to invest in a partnership and when an opportunity is not worth pursuing.
Motivated by building new systems, processes, and relationships rather than simply managing an established portfolio.
Opportunity to lead the supply partnership strategy for ambitious mobile brands.
Collaboration with experienced mobile growth specialists across the broader mobile ecosystem.
Opportunity to contribute to the development of an emerging mobile revenue growth business.
Significant ownership and influence over the expansion of the performance advertising business.
Opportunities to become a public representative of the business through conferences, webinars, and industry content.
Fully remote working arrangement with flexibility and a high level of autonomy.
Continuous professional development through learning, experimentation, and industry events.
Monthly health and fitness benefits.
Annual educational budget.
