Strategy and Operations Associate, GTM

Accountabilities

Lead cross-functional GTM initiatives: Own strategic programs from planning through execution, adoption, and performance measurement. Establish project plans, coordinate stakeholders across teams, monitor progress, and ensure initiatives deliver measurable business outcomes.
Optimize account strategy and targeting: Collaborate with revenue leadership and sales development teams to refine account prioritization, territory design, account assignments, and target-list development across customer segments.
Improve the sales and marketing funnel: Identify bottlenecks between marketing and sales, investigate their underlying causes, and implement cross-functional solutions that improve lead management, pipeline conversion, and revenue velocity.
Drive process optimization and automation: Use data, AI tools, and automation to improve sales productivity, strengthen pipeline performance, reduce manual work, and streamline commercial workflows.
Manage commercial systems and reporting: Build and maintain reports, lists, workflows, lead management processes, and campaign operations within platforms such as Salesforce and HubSpot.
Establish the commercial operating rhythm: Act as a strategic operations partner to the executive commercial leader by coordinating weekly revenue leadership meetings, preparing agendas and pre-read materials, and maintaining clear visibility into key performance indicators.
Monitor performance and accountability: Track pipeline coverage and quality, lead follow-up, sales representative performance, and progress toward revenue targets. Document decisions, assign action owners, and ensure commitments are followed through to completion.
Translate data into strategic recommendations: Analyze commercial performance, distinguish leading indicators from lagging outcomes, identify improvement opportunities, and communicate actionable recommendations to executive leadership and operational teams.
Leverage AI to improve execution: Apply AI-powered tools to research, analysis, content development, and workflow automation, building practical solutions that improve efficiency and decision-making.
Support organizational growth and change: Work across functions to implement new processes, encourage adoption, and help commercial teams adapt to evolving priorities in a resource-conscious, high-growth environment.
Requirements
Relevant professional experience: At least 2–3 years of experience in management consulting, strategy and operations, business operations, program management, a chief-of-staff role, or go-to-market and revenue operations. Experience in B2B SaaS is advantageous but not required.
Demonstrated execution capability: A proven track record of leading initiatives from initial planning through implementation and adoption, including the ability to influence stakeholders who do not report directly to you.
AI proficiency: Demonstrated, practical experience using AI tools, particularly Claude or comparable platforms, for analysis, drafting, problem-solving, and automation. Candidates should be able to showcase a solution or project they have built.
Structured problem-solving: Strong analytical and critical-thinking skills, with the ability to diagnose complex business challenges, investigate root causes, interpret commercial data, and develop effective, evidence-based solutions.
Executive communication: Excellent written and verbal communication skills, including the ability to create concise strategic recommendations, communicate clearly with senior leaders, and engage credibly with sales and marketing teams.
Project and program management: Strong organizational skills and the ability to prioritize competing demands, coordinate multiple workstreams, manage deadlines, and deliver results against broad strategic objectives.
CRM and operational systems: Willingness to become proficient in Salesforce and HubSpot within the first 90 days, including hands-on development of reports, lists, and workflows. Previous administrator or advanced user experience is a plus.
Commercial and GTM understanding: Ability to understand sales and marketing processes, pipeline management, account prioritization, and the operational factors that influence revenue growth.
Self-directed working style: Comfortable taking ownership of ambiguous assignments, developing structured execution plans, and making sound decisions in a fast-paced environment with limited resources.
Adaptability and initiative: An entrepreneurial mindset, intellectual curiosity, and a proactive approach to identifying opportunities, improving processes, and driving organizational change.
Preferred qualifications include:
Hands-on experience with Salesforce and HubSpot, including familiarity with CRM data models.
Experience with territory design, strategic account planning, and target-list development.
Familiarity with conversation intelligence and sales engagement platforms such as Gong and Nooks.
Experience with business intelligence and forecasting tools such as Omni, Looker, or Tableau.
Previous involvement in ROI initiatives, value engineering, or programs designed to demonstrate customer value.
Experience working through organizational transformation or significant operational change.
Benefits
Competitive compensation: Annual base salary ranging from $100,000 to $110,000, depending on experience and demonstrated impact.
Remote-first work environment: Flexibility to work remotely within the United States, with offices in Austin, Texas; Deer Park, Texas; Woodland, Washington; and Cleveland, Ohio.
Flexible working hours: A work environment designed to support flexibility and work-life balance.
Comprehensive healthcare: Medical, dental, and vision insurance.
Retirement savings: 401(k) plan with employer matching.
Equity opportunities: Private company equity options.
Generous paid time off: Three weeks of paid time off, one week of winter break, observed holidays, sick days, and additional leave provisions.
Professional development: Annual learning reimbursement to support ongoing skill development and career growth.
Family-friendly policies: Workplace policies designed to support employees' personal and family commitments.
Wellness resources: Access to mental and physical health resources, as well as opportunities to participate in social events.
Career advancement: Direct exposure to executive leadership, ownership of high-impact initiatives, and opportunities to grow into broader strategy and operations leadership roles.
Purpose-driven mission: The opportunity to help address skilled-trades workforce challenges through innovative training technology, immersive simulations, and AI-enabled learning solutions.
Additional Employment Information
Work authorization: Applicants must reside in the United States and be legally authorized to work in the country without current or future employer sponsorship.
Hiring assessments: The interview process generally includes an introductory recruiter call, a Wonderlic Select assessment, a hiring manager interview, and a team or peer panel interview.
Background screening: Employment offers are subject to a background check and drug and alcohol screening. Additional checks may apply depending on the position.
Employment verification: New hires must complete Form I-9 and the E-Verify process, as applicable.
Inclusive workplace: The organization is committed to equal employment opportunity and welcomes applicants from diverse backgrounds. Hiring decisions are based on qualifications, experience, and alignment with the role's requirements.