Job Title
Student Engagement Systems Manager
Agency
East Texas A&M University
Department
Honors Program
Proposed Minimum Salary
Commensurate
Job Location
Commerce, Texas
Job Type
Staff
Job Description
INSTRUCTIONS TO APPLICANT:
During the application process the “My Experience” page has a section provided “Attachments (Resume/CV, References, Cover letter, etc.)” to upload required documents.
- Use the Upload button to add each document.
- You will be able to upload up to 5 documents. Be aware that the maximum size allowed for any one document is 5MB.
- All documents must be electronically submitted through the Texas A&M Online Employment Services website to be considered.
- Incomplete or improperly submitted applications may be excluded from consideration.
- Please do not withdraw your application in an attempt to upload a missing document, instead please email HR for help.
Please provide the following documents:
- Cover Letter
- Resume/CV
- Three professional references with complete contact information (Unsolicited letters of recommendation will not be considered).
- Transcripts (Unofficial will be accepted with application. Official transcripts are required upon acceptance of verbal offer).
If transcripts are from an international institution, it is the responsibility of the prospective faculty member to have the transcripts translated and evaluated by an approved credential evaluator.
If you need assistance, please contact us at HR.Hiring@tamuc.edu
A Presidential proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025. Please be advised that Texas A&M University will NOT pay this fee. Therefore, if you need immigration sponsorship for your employment, we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Texas A&M University subject to this fee.
In addition, on January 27, 2026, Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce Commission. Accordingly, if you will now or in the future require sponsorship for employment visa status this moratorium may affect our ability to employ you should you be selected as the final candidate.
SUMMARY:
The Student Engagement Systems Manager serves with the Office of Transformative Learning and leads the coordination, implementation, and continuous improvement of digital systems, communication workflows, and engagement infrastructure that support student participation in Transformative Learning opportunities. The position is responsible for helping students move from initial interest to active participation in high-impact experiences, including undergraduate research, mentoring, leadership development, experiential learning, credential pathways, and honors engagement.
This role combines CRM management, communications strategy, data analytics, workflow design, and digital engagement practices to create a connected and student-centered experience across Transformative Learning units. The position supports recruitment, engagement, retention, and progression by ensuring students receive timely, personalized, and actionable communication and support throughout their engagement journey.
The position also plays a key role in institutional learning and continuous improvement efforts by developing systems and analytics that help unit leaders evaluate program effectiveness, identify barriers to participation, improve student experience, and inform strategic decision-making. Through analysis of engagement patterns, participation trends, and student outcomes, the Student Engagement Systems Manager helps Transformative Learning units strengthen programs, improve communication strategies, and expand student success pathways.
As a proud member of the third-largest institution in The Texas A&M University System, ETAMU fosters a strong professional environment that supports career growth and academic excellence. ETAMU is a fast-growing public university with a strong reputation for academic excellence, research innovation, and student success. With over 140+ degree programs, a 20:1 student-to-faculty ratio, and nationally ranked online and graduate programs, ETAMU is committed to transforming lives through quality education. Our employees benefit from a collaborative community, cutting-edge research opportunities, and outstanding resources.
The position is a full-time, remote (online) position. Occasional travel to the East Texas A&M University main campus and/or the Dallas site will be required. The university will not reimburse mileage or travel time for these required meetings.
DUTIES & RESPONSIBILITIES:
Student Engagement & Communication Systems
- Manage communication and engagement workflows that support student participation in Transformative Learning opportunities
- Develop systems that move students efficiently from inquiry and interest to active engagement
- Design targeted and supportive communication campaigns for prospective and current students
- Coordinate outreach and follow-up processes to ensure students remain connected and supported throughout engagement pathways
- Assist with development of communication strategies that increase participation, persistence, and student satisfaction
CRM & Digital Platform Management
- Coordinate implementation and ongoing management of digital systems including Smartsheet, Suitable, CRM systems, and related engagement platforms
- Support integration of student engagement systems with institutional technologies and enrollment processes
- Build workflows, forms, dashboards, and tracking systems to support student engagement and operational efficiency
- Assist in development of scalable systems that support future institutional growth and integration
Data Analytics, Reporting & Program Improvement
- Create and maintain dashboards and reports to monitor student engagement, participation, progression, retention, and credential attainment
- Segment and analyze student data to support targeted communication and outreach strategies
- Track engagement pipelines and identify opportunities for intervention, re-engagement, and increased student success
- Support assessment and reporting needs for QEP and Transformative Learning initiatives
- Partner with unit leaders to use engagement and participation data to evaluate program effectiveness and inform continuous improvement efforts
- Identify trends, gaps, and emerging opportunities to strengthen student experience, access, and participation across Transformative Learning programs
- Assist in translating data insights into actionable recommendations for communication strategies, workflow improvements, and program design
Credentialing & Student Pathways
- Support implementation and tracking of digital credentials, badges, distinctions, and recognition pathways
- Assist with documentation and communication of student participation and achievement across Transformative Learning experiences
- Coordinate systems that help students understand and navigate available opportunities and pathways
Website & Digital Experience Coordination
- Coordinate updates and improvements to student-facing web content related to Transformative Learning opportunities
- Collaborate with Marketing & Communications and institutional partners to ensure messaging alignment and consistent user experience
- Ensure digital content remains accurate, accessible, actionable, and student-centered
Collaboration & Cross-Functional Support
- Serve as a liaison across Transformative Learning units and institutional partners
- Collaborate with Enrollment Management, Student Success, Marketing & Communications, Institutional Effectiveness, and IT
Contribute to integrated student engagement strategies across the student lifecycle
MINIMUM REQUIREMENTS:
- Education: Bachelor’s degree in communications, marketing, higher education administration, information systems, business, or related field
- Experience / Knowledge / Skills:
- Five years of related experience
- Strong organizational and project management skills
- Skilled in audience segmentation, workflow coordination, and engagement tracking
- Strong written communication skills with the ability to create supportive and persuasive messaging
- Ability to:
- Ability to combine data analysis with effective communication strategy
- Ability to design systems that improve user experience and engagement
- Ability to work collaboratively across departments and functions
- Licensing/Professional Certifications: None
- Physical Requirements: None
- Other Requirements: May occasionally require work outside normal business hours such as evenings or weekends.
PREFERRED EDUCATION / SKILLS/ EXPERIENCE:
- Experience managing CRM systems, engagement platforms, databases, or workflow systems
- Experience with data reporting, communication strategy, or customer/student engagement systems
- Experience in higher education, enrollment management, student success, or digital engagement
- Familiarity with CRM systems, email marketing platforms, dashboards, and student engagement analytics
- Experience with digital credentialing or experiential learning platforms
- Strong writing and audience-specific communication skills
SUPERVISION OF OTHERS:
None
IMPACT OF THE ROLE:
This position plays a critical role in creating a connected and student-centered Transformative Learning ecosystem. By integrating communication, engagement tracking, analytics, and digital systems, the Student Engagement Systems Manager helps ensure students not only discover opportunities, but successfully connect to, persist within, and benefit from high-impact learning experiences. The role also supports data-informed program improvement and strategic planning that strengthen student success and institutional effectiveness.
WHY WORK AT EAST TEXAS A&M UNIVERSITY?
Competitive Benefits & Work-Life Balance:
Career Growth & Development:
- Access to cutting-edge research opportunities at a designated R2 Research Institution.
Academic Excellence:
- ETAMU is ranked among the top 30% in five online degree programs and offers national recognized academic programs.
- Over 140 degree programs, including nationally ranked online and graduate options.
- First accredited institution to offer a competency-based bachelor’s degree in criminal justice.
- Distance education offerings in Corsicana, Dallas, Frisco, McKinney, Mesquite, Bryan, and online.
State-of-the-Art Facilities:
- Work in advanced facilities such as the 113,470-square-foot Nursing and Health Sciences Building, featuring a state-of-the-art simulation hospital and a 1,300-acre agricultural research farm.
Vibrant Campus Life:
- Engage with over 95 student organizations and 14 NCAA Division I athletic teams, contributing to a thriving campus community.
Prime Location & Growth:
- Enjoy the benefits of working in rapidly growing regions, with abundant career opportunities at six locations across Dallas and Northeast Texas.
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All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
