Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do
Team Management and Delegation – 25%
- Oversee junior team members, and manage expectations with team leadership in the creation of media specific documents such as media plans, buy documents, objectives and strategies decks and other related functions
- Oversee junior team members tasks in negotiating and maintaining schedules
- Guide team in setting goals and project tasks & timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
- Manage and develop junior team member(s), contributing to growth plans and career goals
- Manage performance reviews: including providing clear next steps for growth, suggest training opportunities, and ensure actions are taken
- Provide ongoing education and training on best practices, media principles, and industry at large to junior team
- Assist in the training of Assistants and Associates regarding media fundamentals, policies/procedures, and computer systems
- Participate in interview process for junior team members’ roles
Media Strategy – 25%
- Develop and articulate media strategies as it pertains to digital planning and buying, setting the team up for success in building tactical plans per client KPIs
- Lead team alongside Associate Director and Director in creation of strategy/tactical recommendation materials for client presentations
- Incorporate data from Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
- Work closely with Horizon account teams (I.e. Business Solutions) on client strategy, ensuring strategy is implemented throughout the buying process
- Take lead in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
- Stay on top of marketplace conditions, monitoring trends, tools, opportunities and applications within digital and video environments, and appropriately apply that knowledge to campaign strategy and client goals
- As the account lead, effectively communicate client’s goals and deadlines to the team; responsible for proofing and delivering final buys
- Provide an active voice in client & internal meetings/calls
Relationship Management & Mentorship – 15%
- Foster strong, mutually beneficial relationships, building trust and accountability with Horizon Media departments to facilitate problem solving, i.e. Business Solutions, Social Marketplace, Hx AdOps, as well as clients
- Work closely with vendors to promote advantageous relationships for our clients
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Act as key resource and trusted partner for clients (i.e., campaign updates, creative needs, POVs on industry changes)
Media Negotiating & Buying – 15%
- Manage RFP creation and review of partners/site responses, act of point of escalation for partner negotiations
- Provide final sign off on insertion orders within internal systems tool and accuracy of plan details
- Act as a resource for team as they work through the planning process
- Spearhead collaboration with other Horizon Media teams (Business Solutions, Social, etc.) towards 360 partnerships, incorporating relevant extensions
- Initiate and guide team collaboration with key partners during planning process, including Partners, Creative Agencies, and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)
Campaign Management & Execution – 10%
- Oversee management of budgets and deliverables (GRPs, impressions, response data, etc.) across National, Local, OTT buys across markets and team members
- Ensure proper protocol for trafficking and site tagging is followed by junior team members
- Provide final sign off on specs documents and confirm all materials are received from creative agency
- Ensure that all execution and campaign post launch information are compiled in a timely fashion
- Act as resource for junior team members on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
Reporting & Analysis – 10%
- Act as primary resource for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social, video, the buying strategy and network performance
- Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to the overall strategy
- Review dashboard and all insights and provide feedback as necessary to ensure accuracy ahead of client delivery
- Provide client facing insights into buying strategy, network performance and optimizations
- Oversee weekly campaign pacing, clearance and goal delivery, reacting quickly to results and implement required optimizations for all accounts
Who You Are
- A strong writer, communicator and presenter
- A left and right brain thinker – data powered mindset
- Comfortable working within large sets of data and numbers
- Results oriented; consistently motivated, proactive, and resourceful
- An independent worker with strong time management and organization skills
- Takes pride in ownership of work and demonstrates accountability
- A collaborative, team-oriented manager with strong delegation and organization skills; able to manage up & down
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up their sleeves
- Interested in the digital and video landscape with a desire to innovate and keep up with trends
- Excited to lead, grown and coach team members
- An advocate for and supporter of Diversity, Equity and Inclusion
Preferred Skills & Experience
- Experience working in advertising/marketing environment
- 5 years previous digital media experience and active buying, preferably with direct client experience
- Experience with buying across the National video landscape is required
- Buy-management experience, analyzing all aspects of metrics including CPL & CPP
- Strong negotiation skills and media industry relationships
- Strong grasp of various channels and buying methods (video, display, programmatic, social)
- Familiarity with marketing principles, analytics and concepts
- Advanced skills within Microsoft Office Suite and media buying tools
- Honed skillset in negotiating and constructing digital media plans, understanding of planning, buying & activation
- Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
- Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
- Leadership and supervisory experience in terms of developing media professionals
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$80,000.00 - $105,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
