SVOD Strategy Senior Manager

About the role

As the SVOD Strategy Senior Manager at Crunchyroll, you will support the development of the long-term strategy for the SVOD line of business (LOB). This position will report directly to the Director of SVOD Strategy within the COO organization to translate Crunchyroll’s vision into a comprehensive set of initiatives and goals for the SVOD LOB. The team partners with key stakeholders, including Growth and Planning, Marketing, Product, and Business Development, to establish a common set of priorities for the SVOD LOB, while ensuring leadership is informed with the necessary insights to grow intentionally in a rapidly evolving market.

Core Areas of Responsibility

• Drive the SVOD operating rhythm, ensuring alignment between strategic goals, quarterly priorities, and financial performance reviews across the organization
• Support the ongoing evolution of Crunchyroll’s global membership vision and strategy, ensuring alignment with company goals and fan needs.
• Identify and evaluate big, long-term bets for Crunchyroll to consider over a 5-10 year horizon
• Maintain and refine Crunchyroll’s anime total addressable market (TAM) and fan segmentation models to inform membership strategy and LOB planning.
• Monitor global and regional competitive trends to generate insights, learnings, and opportunities for the SVOD LOB
• Conduct underlying research and analysis to generate insights that inform the 5-year strategic plan for the SVOD LOB
• Develop and maintain regionalization playbooks and territory factbases to ensure stakeholder teams are updated and aligned on regional investment strategies and performance trends
• Conduct territory-specific deep dive evaluations to ensure local business model dynamics are aligned alignment with long-term objectives
• Conduct ongoing benchmarking, competitive analyses, and regional optimization assessments of the membership model, including benefit offerings and price/value alignment.
• Lead business cases for new or expanded membership benefits, including opportunity sizing, go/no-go recommendations, and test-and-learn design.
• Execute ad-hoc projects and initiatives in support of the Senior Management Team (SMT)

About You

• 8+ years of experience in management consulting, corporate strategy, or enterprise strategy within a technology, media, streaming, or consumer digital business
• Exceptional analytical, problem-solving, and executive communication skills, with experience presenting recommendations to C-suite leaders
• Demonstrated ability to influence senior stakeholders and build trusted partnerships across cross-functional teams
• Comfortable operating in ambiguity and adapting quickly as priorities and business needs evolve
• Prior experience in digital subscription services, advertising, e-commerce, or consumer technology is a plus
• MBA or equivalent advanced degree from a recognized institution is preferred.

About the Team

Joining the SVOD & Membership Strategy team means becoming part of the Strategy & Planning organization within the COO team at Crunchyroll. Our team helps shape the future of our subscription business by defining long-term membership strategy, setting strategic priorities, and partnering across the company to drive sustainable subscriber growth and member value.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid