If you are looking to make an impact on a meaningful scale, come join us as we embrace the Power of One!
We strive to be an employer of choice and establish a reputation for being a talent rich organization where Associates can grow their career caring for others. For over a century, we’ve served the health care needs of the people of Memphis and the Mid-South.
The Senior Vice President of Marketing & Communications will contribute to business success by establishing strategic direction for a proactive and transformational communications and marketing program that is fully integrated with the business strategy. Collaborates across departments in order to shape an enterprise program that enhances brand positioning and manages our reputation with internal and external stakeholders. Responsible for the integration and consistency of communications initiative and messages across a diverse range of stakeholders and serve as the principal strategic communication counsel to all levels of the organization. Leads all aspects of the marketing and communication function, including media relations, crisis communications, leadership communications, corporate reputation, employee communications and digital and social communications. Models appropriate behavior as exemplified in MLH Mission, Vision and Values.
Working at MLH means carrying the mission forward of caring for our community and impacting the lives of patients in every way through compassion, a deliberate focus on service expectations and a consistent thriving for excellence.
A Brief Overview
The Senior Vice President of Marketing & Communications will contribute to business success by establishing strategic direction for a proactive and transformational communications and marketing program that is fully integrated with the business strategy. Collaborates across departments in order to shape an enterprise program that enhances brand positioning and manages our reputation with internal and external stakeholders. Responsible for the integration and consistency of communications initiative and messages across a diverse range of stakeholders and serve as the principal strategic communication counsel to all levels of the organization. Leads all aspects of the marketing and communication function, including media relations, crisis communications, leadership communications, corporate reputation, employee communications and digital and social communications. Models appropriate behavior as exemplified in MLH Mission, Vision and Values.
What you will do
- Leads the development and execution of an integrated strategic marketing and communications strategy.
- Establishes and communicates a compelling and inspired vision, creates competitive winning strategies and plans, and ensures department strategies are aligned with company strategies.
- Integrates innovative technologies, data and analytics platforms and communications tools into the marketing and communications strategy.
- Drives the development of a key messaging platform that ensures clear, cohesive and consistent communication across the organization.
- Elevates a leadership communications strategy to effectively position the CEO and executive team as thought leaders and experts on important and relevant healthcare topics.
- Develops, executes and monitors marketing strategies for short and long-term growth.
- Leads marketing & communications and market research for the healthcare system.
- Serves as key member of the executive leadership team.
- Leads brand positioning and image management through measurable marketing and communications campaigns that are supported by market research. Leverages digital media, exceptional employee communications, and media relations to drive results.
- Establishes goals and metrics to drive individual performance and accountability and measure progress.
- Builds collaborative relationships across departmental lines and at various levels of the organization.
- Ensures that key stakeholders are well informed and engaged.
- Crafts top-notch communication content that ensures factual accuracy, high quality standards and consistent messaging.
- Proactively plans for managing communication responses in crisis situations.
Education/Formal Training Requirements
- Required - Bachelor's Degree Marketing
- Preferred - Bachelor's Degree Communications
- Preferred - Bachelor's Degree Journalism
- Preferred - Master's Degree Business Administration/Management
- Preferred - Master's Degree Public Health
Work Experience Requirements
- Required - Business, marketing, or communications 10+ years
- Required - Consecutive leadership 5-7 years
Knowledge, Skills and Abilities
- Impeccable oral and written communications skills for delivering clear and cohesive writing.
- Proven ability to successfully build and lead a high-performance team. Develops a positive, respectful, productive and professional work environment.
- Results-oriented with demonstrated success building strategies to successfully achieve organization’s goals and objectives.
- Creative, results-oriented and strategic mindset with a track record of success rigorously testing and implementing new ideas.
- Proactive approach towards solving problems in a fast-paced work environment with competing deadlines.
- Adept at providing expert counsel to senior executive leadership.
- Demonstrates executive poise and presence.
- Proven skills in conflict resolution in a diplomatic manner.
- Fosters positive and constructive relationships both internally and externally with key stakeholders, civic, and legal community leaders.
- Possesses a high standard of integrity, credibility, and business ethics.
- Passionate about the mission, vision, and values and Power of One culture of Methodist Le Bonheur Healthcare.
Supervision Provided by this Position
- Manages, directly and indirectly, Leaders and Associates in Corporate Marketing, Internal and External Communications, and Web Services.
Physical Demands
- The physical activities of this position may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
- Must have good balance and coordination.
- The physical requirements of this position are: light work - exerting up to 25 lbs. of force occasionally and/or up to 10 lbs. of force frequently.
- The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; or extensive reading.
- The conditions to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work.
- Position requires frequent travel outside of primary work site.
Our Associates are passionate about what they do, the service they provide and the patients they serve. We value family, team and a Power of One culture that requires commitment to the highest standards of care and unity.
Boasting one of the South's largest medical centers, Memphis blends a friendly community, a thriving and growing downtown, and a low cost of living. We see each day as a new opportunity to make a difference in the lives of the people in our community.
