Technical Program Management Director, Digital Marketing

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Job Category

Program & Project Management

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Job Description: Technical Program Management Director, Digital Marketing
Location: San Francisco, CA and Seattle, WA

About the Role

Salesforce is rethinking how digital marketing gets built and delivered. Our messaging platform is shifting to an agent-first model, changing how teams plan, ship, and measure success. As Director of Technical Program Management, you'll lead high-impact, cross-functional initiatives where humans and AI agents work side by side to drive marketing outcomes.

As Technical Program Management Director, Digital Marketing, you'll lead the transformation of Salesforce's email and messaging operations: keeping today's systems reliable while building the next-generation agentic email platform, powered by Marketing Cloud and Data Cloud. You'll rally product, engineering, and marketing leadership around a shared vision and use AI to reshape how complex programs get delivered. This is a high-visibility role that directly supports the priorities of the CMO and CDO.

As a key driver, you'll transform Salesforce's email marketing strategy, technology, and operations. You'll accelerate product delivery and drive programs that build agent-first platforms showcasing the very best of what Salesforce can do. To succeed, you'll bring strong executive presence, the ability to align communication across leadership, product, and cross-functional marketing teams, and the vision to replace traditional ways of working with AI-powered ones.

About You

• Love to wear multiple hats.
• Builds the relationships to make things happen.
• Highly functional in an energizing environment.
• Comfortable bending between the tactical and strategic.
• Outstanding executive presence and communications professional.
• A service-oriented-minded person who "Thinks Customer."
• Enjoy a hyper-transparent flow of information, conversation, and ideas.

Your Impact - Responsibilities

• Lead programs by aligning across program scope, and release planning, as well as aligning one or more teams on vision, and business goals, crafting program structure, and securing cross-functional alignment.
• Drive teams through the Software engineering experience using Agile and analytical and technical skills.
• Drive Steering Committee meetings with key partners for each program to help make key decisions, remove obstacles, and address key program issues. Be the key driver to ensure business goals are met and drive the strategic vision of each program.
• Develop strong partnerships with key functional team members to drive focus on business goals. Be a trusted partner for executive management to ensure program success.
• Partner with cross-functional teammates to drive workgroup alignment meetings to address tactical release issues, dependencies, team status, production issues, metrics review, achievements, etc. (cross-functional - Product Owners, Marketing, Scrum Leads, UX, CX,).
• Lead "program/feature" dependencies across multiple teams, scrum teams, functions, divisions, and partners.
• Anticipate and remove obstacles with a sense of urgency that slow down or prevent project teams from delivering on project goals.
• Provide monthly program reviews and updates at sprint reviews (deep dive into the current state of project goals, risks, and critical issues).
• Create a collaborative environment that fosters creativity, innovation, and learning.
• Be a catalyst within the organization, someone who can help advance our Technology, Marketing & Products org strategy globally and drive others in the organization to change.
• Create clarity from chaos.

Minimum Requirements

• Bachelor's degree in Business Administration, Information Technology, or equivalent practical experience.
• 10+ years (Director, TPM) of enterprise software/technical program or engineering management experience at an enterprise technology company.
• 7+ years of conducting and leading SaaS product development programs; shown understanding of the SaaS business model and its product development lifecycle.
• Excellent analytical and problem-solving skills with a history of hands-on, detail orientation.
• Deep experience with the software development lifecycle; ability to adjust and apply this knowledge in a dynamic environment using agile methodologies.
• Ability to establish credibility and rapport with senior executives and team members.
• Outstanding organizational, communication, and relationship-building skills conducive to driving consensus; able to work in a cross-functional, matrix management environment.
• Experience with Portfolio Management.
• Ability to master technical subjects and technologies relevant to the program.
• Strong organizational, project management, analysis, and communication skills.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $171,200 - $273,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $205,800 - $298,400 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.