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Salt Lake City, UT, United States, United States of America
Onsite
*** Please note that this is a HYBRID role, requiring this person to work at our Cottonwood Heights office in SLC three days a week. ***
Job Summary
Supports Search Engine Optimization team to drive company performance through optimized web pages, linking structure, and analytics.
Duties & Responsibilities
Assists in the coordination of changes to the website by investigating and informing of potential search impact.
Submission and testing of Web Development user stories
Establishes actionable audits with recurring timelines, end deliverables, and action plans to implement findings from audits
Establishes and monitors key performance metrics and reporting that shows progress and results from technical marketing efforts
Coordinates online data needs, including data gathering, report creation, and research of data APIs
Tests and validates data accuracy
Leverages data to build insights about ongoing online marketing efforts
Responsible for installation of required SEO tools and may be responsible for said contracts and subscriptions
Establishes a strategy to ensure proper use and maximum benefit from most SEO tools
Representative and stakeholder in online review processes and strategy
Answers and resolves online marketing related questions and concerns that arise from the field
Monitors and reports on brand visibility and citation frequency across AI-powered search platforms (ChatGPT, Gemini, Perplexity) to track share of voice against competitors
Audits and optimizes web pages for machine readability and answer-ability by generative engines, including structured data, content clarity, and source-worthiness signals
Tracks emerging AI crawler activity and coordinates with Web Development to ensure proper access and indexation
Qualifications
Bachelor's Degree
Two to three years related experience preferred
Competencies
Proven ability to be highly organized, accurate, timely and reliable.
Highly motivated to drive performance and generate team and company success.
Experience with project management systems and processes management.
Proficient in MS Excel, Word, Outlook and PowerPoint.
Ability to maintain self-motivation and operate with an entrepreneurial mindset.
Proven ability to work in a fast-paced environment, and to meet changing deadlines and priorities on multiple simultaneous projects
Effectively communicate and build relationships with internal and external partners.
Ability to adapt and apply new technologies to marketing practices and programs.
Excellent written and verbal communication skills, with strong presentation and report writing skills and ability to present data and ideas in a clear discernible way.
Work Environment & Physical Requirements
Performs sedentary work in an office environment with limited lifting (less than 10 pounds) or walking required. Close visual acuity required to perform work at computer terminal. No exposure to adverse environmental conditions. Requires repetitive typing motion, talking, hearing, grasping and feeling.
Disclaimer
The job description outlines the general nature and scope of work employees perform in this role. It's not intended to be an exhaustive list of all duties, responsibilities, or qualifications required for the position. The company reserves the right to modify, revise, or update the job description to meet business needs.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Applications Deadline: Applications will be accepted until the position is filled.