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Quote from Hiring Manager
Exciting opportunity for a person passionate about on-trade channel and trade marketing. You'll be instrumental in bringing our brands to life in the wholesalers channel and also in the HoReCa segment working collaboratively with both marketing and sales to drive key activations. It's a role where you can truly see the direct results of your efforts and contribute to building our brands in on-trade channels.
Meaningful Work From Day One
Aligned with Brown-Forman long-term brand building and profit growth strategies, this position is part of a trade marketing team focused on On-trade channel in Czechia and Slovakia reporting to On-trade marketing manager.
What You Can Expect
Responsible for the execution of the On-trade WHS and Field plan (developing, execution, evaluation and reporting), in collaboration with Marketing Brand team and Sales, according to the TMKT strategy:
- Designs, executes and evaluates activation, visibility and promotion plan for WHS in coordination with KAMs, On-trade marketing manager and Marketing Brand team
- Prepares reports of On-trade activities, WHS leaflets and provides continual improvement suggestions
- Supports Field Sales Team by preparing field distribution reports and controlling execution of field activities (promotion activities, Picture of Success execution, )
- Leads POSM development for On-trade channels including print POSM (WHS leaflets, activation materials etc.), merchandise, visibility materials and other POSM for on-trade outlets in coordination with graphics designers, On-trade marketing manager, Marketing Brand team and Procurement department
- Is responsible for execution of WHS customer events in coordination with KAMs, On-trade marketing manager and external bartending agency
- Partners with MCHD agency, prepares brief and supervises to ensure perfect execution of activities in the market and in-store prominence
Administration support of TMKT team:
- Supports S&BP process by preparation of inputs for Activity Review Meeting and Plachta (activity plan)
- Administrates menubuilder app (bfmenu) in cooperation with external IT agency, proposes improvements and provides ad-hoc support to field team
- Administrates folders and intranet page for sharing materials and information with field salesforce
- Supports execution of festivals and events
- Supports On-trade marketing manager with budget administration (Coupa orders, budget spends tracking etc.)
- Ad-hoc support within the TMKT team.
What You Bring to the Table
- University education (can be on-going) or minimum 1-year experience in trade marketing, marketing or sales with FMCG company
- Fluent Czech/Slovak speaking and writing
- Good English speaking and writing (min. B2 level)
- Strong team-player, adaptable to fast growing, changing environment
- Proactive approach
What Makes You Unique
- Experience with FMCG company (e.g. during studies)
- Experience with POSM development
- Demonstrated ability to analyze and interpret data
- Strong computer skills with current (or the ability to quickly build) familiarity with Google Workspace or Microsoft office
- Proven experience with project management and inter-department communication
- Driving license
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P5
Number of Openings Available:
1
