Job Description
Job Title: Trade Marketing Executive- Africa Hub
Department: Sales
Reports to: Head of Sales - Africa Hub
Location: El Tagamoa El Khames Commercial Office
Role Purpose
The Trade Marketing Executive supports growth across the Africa Hub by translating commercial and brand priorities into effective in-market execution. Working with Business Development Managers, distributors and agencies, the role strengthens visibility, distribution and shopper engagement across the Hub's focus and distributor-led markets.
Key Responsbilities
- Translate Africa Hub commercial and brand priorities into trade marketing plans for assigned markets.
- Coordinate distributors and agencies to execute in-market activities on time, in full and in line with approved plans.
- Manage POSM, key visuals and other trade marketing assets, ensuring effective deployment and accurate tracking.
- Support distribution growth, portfolio expansion and in-store execution priorities across focus and distributor-led markets.
- Plan and coordinate consumer promotions and local activations with Business Development Managers and relevant marketing teams.
- Track execution, spend and performance against agreed KPIs, highlighting gaps and recommending corrective actions.
- Monitor competitor activity, shopper behaviour and local market developments to identify execution opportunities.
- Provide clear updates on activity status, results, risks and next steps for commercial reviews.
- Ensure all activities comply with company standards, brand guidelines, approval processes and agreed budgets.
- Build effective working relationships with distributors, agencies and cross-functional teams across the Africa Hub.
Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field.
- 2-3 years of experience in trade marketing, shopper marketing, brand activation or a related commercial role.
- Good understanding of retail execution, POSM deployment, consumer promotions and distributor-led markets.
- Strong project management, analytical and communication skills, with the ability to coordinate multiple markets and stakeholders.
Technical Skills
- Trade marketing execution, retail activation, POSM deployment and consumer promotions.
- Distributor and agency coordination across multiple markets.
- Budget tracking, performance analysis and development of clear recommendations.
Power Skills
- Execution excellence with strong ownership and follow-through.
- Commercial acumen, customer focus and attention to detail.
- Strong communication, collaboration and stakeholder management.
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
