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München, Bayern, Deutschland
Hybrid
Job Posting Title
Trade Marketing ManagerThe challenge
Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple; to be the number one Domestic Appliance and Smart Home business in Europe. As we grow our business, we are now looking for a new Trade Marketing Manager to drive our growth across Germany and Austria.What you will do
The Trade Marketing Manager is responsible for activating the retail channel by translating product strategy into compelling, high-impact execution across physical stores and e-commerce environments, with the clear objective of driving visibility and sell-out of our products across Germany & Austria.
You will lead the development and execution of joint trade marketing strategies and omni-channel campaigns for key retail and e-commerce partners. Acting as the central interface between brand, product management, sales, and retail partners, the function ensures that all activations are locally relevant, commercially effective, and executed with excellence at the point of sale.
A critical dimension of the role is the strong linkage to product lines, lifecycle management and effective campaigns. The function translates product strategy into commercially effective go-to-market plans, ensuring that each category and New Product Introduction (NPI) is supported by best-in-class retail activation across all channels. From launch readiness to sustained in-market execution, the focus is on maximizing visibility, traffic to stores, conversion, and long-term sell-out performance.
The role owns the successful rollout, activation, and scaling of NPIs in the market, ensuring alignment across all stakeholders and touchpoints. It requires a highly commercial and execution-driven mindset, strong partner management capabilities, and a deep understanding of shopper behaviours and retail dynamics across Germany & Austria, combined with the ability to orchestrate integrated campaigns across the full omni-channel ecosystem.
What you need to succeed
What we offer:
Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
