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United Kingdom
Remote only
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a UAC Media Buyer (Freelance) based in United Kingdom.
Join a performance-driven digital business focused on delivering high-quality traffic through leading acquisition channels.
As a Freelance UAC Media Buyer, you will manage and scale Google Universal App Campaigns (UAC) for the iGaming vertical.
You will take ownership of campaign performance, ensuring stable traffic acquisition while maximizing return on investment.
Working with substantial advertising budgets, you will test new markets, identify promising opportunities, and scale successful campaign setups.
You will rely on data-driven analysis, experimentation, and continuous optimization to improve results.
Collaborating with creative specialists and other team members, you will help develop effective acquisition strategies in a fast-paced, results-oriented environment.
You will independently manage advertising campaigns from setup to optimization, focusing on traffic quality, campaign efficiency, and sustainable growth. Your main responsibilities will include:
Launch, configure, and manage Google UAC advertising campaigns targeting the iGaming vertical.
Maintain a stable and efficient flow of high-quality traffic across advertising campaigns.
Prepare, configure, and coordinate the ordering of applications used for advertising activities.
Test new geographical markets (GEOs), evaluate campaign performance, and scale successful setups.
Monitor advertising results, analyze key performance indicators, and implement optimization strategies to increase ROI.
Manage substantial advertising budgets while maintaining control over campaign efficiency and profitability.
Monitor advertising accounts, identify performance issues, and take corrective action when necessary.
Test new campaign approaches and hypotheses to identify opportunities for improved acquisition performance.
Work with advertising creatives and collaborate with the creative team to improve campaign effectiveness.
Research new setups and opportunities, using competitive intelligence and testing to support campaign growth.
You are an autonomous, analytical, and results-oriented media buying professional with practical experience in Google UAC and paid traffic acquisition within the iGaming industry. You should bring:
At least 1 year of hands-on experience managing Google UAC campaigns.
Previous experience buying traffic within the iGaming vertical.
Experience managing large advertising budgets and optimizing campaigns at scale.
Strong understanding of ROI management, campaign performance analysis, and optimization techniques.
Experience monitoring and managing advertising accounts.
The ability to independently interpret campaign data, identify performance trends, and make informed optimization decisions.
Familiarity with advertising creatives and the ability to collaborate effectively with creative teams.
A proactive approach to testing new campaign setups, researching competitors, and identifying growth opportunities.
Strong analytical thinking and a systematic, data-driven approach to problem-solving.
High levels of independence, discipline, and accountability.
Resilience and the ability to perform effectively in a fast-paced, results-oriented environment.
Nice to have:
Understanding of basic App Store Optimization (ASO) principles.
Previous experience using AppsFlyer.
Freelance engagement: Opportunity to work on a freelance basis.
Remote flexibility: Work remotely from Europe or other eligible locations worldwide.
Performance-driven environment: Work with substantial advertising budgets and ambitious acquisition and scaling goals.
Professional growth: Take on challenging campaigns, test new strategies, and develop your expertise in performance marketing.
Autonomy and ownership: Independently manage campaigns and make data-driven decisions that directly influence results.