[UPLIVE Company] Performance Marketing

WHAT YOU WILL DO

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
• Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
• Work closely with Creative teams to provide UA insights to improve product marketability
• Work closely with global vendors/ ad networks to optimize campaigns
• Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories
 

QUALIFICATIONS

• 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
• Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
• In-app marketing experience for driving deeper conversions
• Data analysis, Strategic & Tactical planning, Problem solving
• Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
• Good communication (English writing and speaking skills)
• Possess a creative mindset and an instinct for identifying trends.
• Customer-oriented, Innovative, Emotional intelligence
• Hunger and humble for learning, sharing, teamwork and self-development
• Resilient and adaptable under changes and uncertainties
 
• WILL BE A PLUS
• You love music and music-related products
• Love to interact with mobile music games/ apps
• Prior experience in gaming industry
• Being comfortable with data and turning multiple sources of data into insights
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• Fanatic learner: proactive learning and sharing knowledge