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United States > Sylmar : 15900 Valley View Court, United States of America
Onsite
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.
The Upstream Global Product Manager role for the High Voltage (HV) Therapies portfolio is based in either Sylmar, CA or Austin, TX within the Cardiac Rhythm Management Division.
This is a fully onsite role.
Upstream Global Product Manager – High Voltage (HV) Therapies will lead the organization in leveraging passion about healthcare and technology to impact patients’ lives. The role will be the lead on establishing product strategy and new product development direction in the High Voltage (HV) Therapies portfolio for Cardiac Rhythm Management. This person will work closely with cross-functional teams to ensure that the new products or evolutions of existing products provide value to our various customers and improve the standard of care.
They will work to establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership and work with various stakeholders to ensure the right investments to develop innovative new platforms. This includes development of strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value.
What You’ll Work On
Product Launch & Commercial Execution:
The PM is responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and long range portfolio management. The PM is responsible for assisting in the following activities for their portfolio:
Recognition of new products to be developed to meet new market demands, or the creation of new markets; Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team
Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets
The PM is responsible for identifying global demand for the assigned HV products in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by partnering with cross-functional teams to develop the strategic marketing plan for the assigned Product Family.
Support the commercial organizations in achieving Plan/Update objectives.
Provide direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives
Drives product strategy for the assigned HV products in collaboration with cross functional partners. Leads within the business unit or related sub-functions.
The PM is responsible for identifying global demand for the assigned HV products in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by partnering with cross-functional teams to develop the strategic marketing plan for the assigned Product Family.
Customer Insight Development:
This includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.
Collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity
Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine HV therapy category.
Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
Product Strategy Development and Execution:
Competition and Positioning- Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team
Develop the HV Product Family Marketing Plan- Incorporate all aspects of the strategic direction
Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer, financial, and timeline impact)
Lead financial and data analysis modeling for new product ideas including NPV and long-range forecasting.
Support downstream marketing and commercial activities where needed
Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk
Internal Communication: Responsible for creating a clear line of communication between Global Upstream Marketing and all other areas that affect the product
This includes key partners and stakeholders including downstream marketing partners, R&D, Clinical, and Program Management among others
Collaborate effectively across the organizational matrix, with colleagues from a range of disciplines including Marketing, MarCom, Education, Sales, IT and others within our business units and corporate organizations
Cross-Functional Leadership & Collaboration:
The PM conceives and informs the strategic direction of the HV Portfolio and drives forward key priorities.
Builds strong relationship with third party suppliers; manages vendors that work on our projects and partners with internal resources (i.e. vendor management, etc.) to develop those relationships
Through the observation of market trends, best practices, and new, establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types
Required Qualifications & Experience
Bachelor’s degree Related field or An equivalent combination of education and work experience
Master’s Preferred or MBA preferred
Minimum 8 years related work experience.
At least 5 years of exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position.
Understanding of the technology and capabilities of the Division's products.
Understanding of market and customer dynamics. Understanding of sales processes.
Knowledge of regulations and standards affecting medical devices/diagnostics.
Ability to lead and influence without direct authority. Ability to work independently and in groups. Ability to work cross-functionally.
Ability to apply analytical thinking, problem-solving skills and critical-thinking skills.
Ability to clearly, concisely and accurately convey communications, whether verbal, written or in presentations.
Ability and aptitude to use various types of databases and other computer software.
Ability to form and develop interpersonal, professional relationships; display socially and professionally appropriate behavior.
Preferred Qualifications:
Cardiac Rhythm Management (CRM) experience is highly preferred.
Ability to travel, approximately 40%, including internationally.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
Adept at handling multiple assignments in a timely manner and meeting assigned deadlines.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.
The base pay for this position is
$114,000.00 – $228,000.00In specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf