User Acquisition Manager (In-app Networks)

In this role, you will

• Launch and manage advertising campaigns across ad networks (AppLovin, Moloco, Mintegral, Unity Ads, etc), where we operate as an official partner.
• Monitor and optimize campaigns daily against key metrics (CPA, CPI, IPM, ROAS, Retention).
• Own your channel strategy end-to-end: design your own testing structure for creatives, audiences, and bidding strategies, focused primarily on Tier-1 markets (US, Western Europe).
• Maintain campaign reporting and prepare regular performance reports.
• Communicate directly with network account managers on launches, optimization, creative moderation, and technical issues.
• Collaborate with the Creative team to request and provide feedback on creatives.
• Report on results in team syncs and drive your own experiments with real ownership of outcomes.

It’s all about you

• 1+ years of hands-on experience in performance marketing for mobile apps, personally launching and managing campaigns (not only through a managed-service setup).
• Practical, hands-on experience with at least one of the networks: AppLovin, Moloco, Mintegral, Unity Ads, at a meaningful spend level (not just small test launches).
• Experience working with monthly budgets from $100,000.
• Understanding of programmatic/ad network buying principles (bidding, auctions, optimization events).
• Solid grasp of core performance metrics (CPA, CPI, CTR, CR, ROAS, IPM, LTV)
• Confident with Excel/Google Sheets for data work.
• English at Intermediate (B1+) level for working with network interfaces and communicating with account managers.
• Attention to detail and discipline in reporting and campaign structure
Would be a plus
• Basic SQL knowledge or experience with BI tools (Tableau, AppsFlyer).
• Understanding of MMP tools (AppsFlyer/Adjust) and attribution principles.
• Interest in automating routine processes (reporting, monitoring) using AI tools

What we offer

Care and support: 

• 20 paid vacation days, 15 sick days, and 6 additional days off for family events.
• Up to 10 additional days off for public holidays.
• 100% medical insurance coverage.
• Sports and equipment reimbursement.
• Team building events, corporate gifts, and stylish merch.
• Financial and legal support.
• Maternity Recovery Support Allowance.
• Position retention and support for those who join the Armed Forces of Ukraine.
• Participation in social initiatives supporting Ukraine.
 

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule.
• Modern equipment or depreciation of your own tools.
 

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche..
• 70% of our heads and leads have grown into their roles here – so can you!.
• Performance-oriented reviews and Individual Development Plans (IDPs).
• Reimbursement for professional courses and English classes.
• Corporate library, book club, and knowledge-sharing events.

Hiring process

• Intro call
• Technical interview
• Interview with Hiring Manager
• Bar raiser interview
• Reference check
• Offer