UX Content Strategy Director

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As a UX Content Strategy Director, you will be responsible for leading the development of compelling and user-centric content across our digital products. The ideal candidate is a strategic thinker with a deep understanding of user experience and a proven track record of crafting impactful and cohesive messaging.

What you will do:

• Lead the development of user-centric content that enhance the overall user experience across digital products.
• Collaborate closely with UX/UI designers, product managers, and stakeholders to understand user needs and product goals, translating these insights into effective content.
• Collaborate with the brand team to establish and maintain a cohesive and consistent tone of voice across all digital touchpoints.
• Conduct content audits and ensure alignment with brand guidelines, UX content standards and user experience best practices.
• Provide direction and mentorship to a team of UX content strategists, fostering a culture of creativity, collaboration, and excellence.
• Work closely with cross-functional teams to integrate content seamlessly into the overall design and user experience.
   

What you will bring:

• 8+ years of experience in content strategy, with a focus on digital products and user interfaces
• Proven experience in leading and directing UX content strategy for large-scale projects
• Strong portfolio showcasing successful content strategy projects and a deep understanding of the impact of language on user behavior
• Excellent communication and collaboration skills, with the ability to articulate and advocate for content decisions
• Experience conducting user research to inform and validate content decisions
• Familiarity with design tools and processes, collaborating effectively with UX/UI designers
• Bachelor's degree in communications, English, UX Design, or a related field (master's degree is a plus)
   

What will set you apart:

• Knowledge of emerging UX writing trends and technologies, including implementation of AI tools.
• Ability to balance creativity with a data-driven approach to content strategy.
• Proven success in leading and mentoring content strategy teams

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

$125,400.00 - $181,875.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on:

06-19-2026

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