The VP, Client Growth is responsible for client success and growth across a large portfolio of clients. They are accountable for the overall partnership between Ansira and the clients in their portfolio, working closely with their Client Engagement team who is accountable for managing existing scopes, account planning and delivery. This person brings together the right team of agency solution leads and subject matter experts to drive profitable sales growth that expands our footprint and influences the client's strategy through knowledge, innovation and thought leadership. Key requirements for this role are strong leadership, subject matter expertise in channel partner and digital marketing, especially in the automotive and retail space. Demonstrated success in selling and growing client revenue – both in new logos and existing clients. In addition, there is a focus on creative problem solving and impact storytelling that identifies solutions to address client challenges, provides proactive communication, and elicits a passion for client success. The portfolio under management for this role includes consulting work, further emphasizing the need for storytelling and cause/effect selling expertise. Must be able to manage multiple clients across several client partnership teams.
Duties & Responsibilities:
- Accountable for managing a client portfolio that delivers $10M+ annually
- Responsible for financial health and growth across a portfolio of accounts
- Achieves revenue and margin goals for a portfolio of accounts and able to lead forecasting, scoping/billing, and revenue recognition discussions with LT
- Accountable for identifying, pitching, and converting growth opportunities in consideration of revenue growth goals
- Strong understanding of the client's business, their context within the industry and competitive position, and how Ansira’s work has an impact
- Understand the capabilities of all agency departments to effectively lead the Ansira team to identify, pitch, and convert sales opportunities
- Ensures the team working on their portfolio understands client goals to meet and exceed expectations and is a participant in internal and external ideation and brainstorming sessions
- Responsible for the building, development, and professional growth of a high-performing team
- Ensures cross-training and succession planning is woven into the team construct and approach
- Exhibits an understanding of digital delivery across creative, strategy, and technology platforms. Leverages this knowledge to build and fit into a client’s digital transformation agenda
- Thinks and leads strategically; Looks ahead, leads with a vision, and proactively takes appropriate action to drive solutions that accelerate your client's business forward
- Shares accountability with CE team for overall client satisfaction and client NPS scores across their portfolio of clients
- Supports CE team in escalating red flags for current projects and ongoing work to Sr. Leadership and SMEs and developing the plan for resolution.
- Lead overall training and support of your team, helping them grow and mature in their ability to perform their job successfully
- Manages the gathering of information and helps define the storyline for marketing proposals and other decks presented internally and externally
- Manage monthly billing procedures; communicate any budget variances to clients and close any gaps. Manage accounts receivable process for past due accounts
Requirements and Qualifications:
- Bachelor’s or Advanced degree in Marketing or related field
- 8+ years in a senior role/client services leadership; Automotive experience, required
- Strong experience in managing and mentoring a team
- Digital transformation and digital platform (commerce, content, CXM, CDP, campaign, etc.) project experience both from a delivery and sales standpoint
- A thought leader, comfortable speaking from a position of knowledge with clients and industry leaders and delivering value to our clients beyond what’s scoped
- Commands an audience and has a presence when selling
- Embodies the Ansira values strongly: Customer Fanatic, Re-imaginer, Relentless Mover and Community Champion
- Proficient in consultative selling
- Experience in both selling and delivering complex technical solutions
- Proven track record in developing client relationships at C-level
- Proven track record of growing accounts and developing new business
- Excellent client-facing and presentation skills.
- Strong impact storytelling is fundamental and critical in this role
- Solid organizational skills, including multitasking and time management, including ability to coach/mentor direct reports
- Fast-paced, multitasking, assertive, ability to switch gears quickly, adaptive nature required; solution-oriented and resolution-focused
- Ability to interface with all levels of management, fellow team members, and all clients with a high degree of professionalism, strong written and verbal communication skills
- Travel Required
