Vice President, Marketing

Accountabilities

You will oversee the development and execution of comprehensive marketing strategies, ensuring that campaigns strengthen brand recognition, generate qualified leads, and support commercial objectives. Your responsibilities will include:

• Develop and implement strategic marketing plans and integrated campaigns to promote the organization's products, services, and overall brand.

• Define competitive positioning, brand identity, and corporate messaging to differentiate the organization in the healthcare technology market.

• Monitor industry developments, market dynamics, and competitor activity to identify emerging trends and new or underserved market segments.

• Develop targeted marketing strategies, advertising channels, promotional initiatives, and events to reach priority audiences and generate demand.

• Oversee the creation and production of marketing materials across print, digital, online, and other communication channels.

• Plan and coordinate special events, promotional activities, and campaigns that support brand visibility and business development.

• Establish campaign performance metrics and monitor results against objectives, using return-on-investment analysis to optimize marketing initiatives.

• Manage the marketing budget and expenditures, ensuring resources are allocated effectively to achieve departmental goals.

• Lead, develop, and supervise marketing employees, including responsibility for recruitment, performance management, and other personnel decisions.

• Provide leadership through managers and directors where applicable, fostering collaboration, accountability, and strong team performance.

• Establish departmental policies, processes, and procedures that support operational effectiveness and long-term organizational success.

• Collaborate with sales and other business functions to align marketing priorities with lead generation, pipeline development, and broader commercial objectives.

• Perform other related duties as assigned.

Requirements

The ideal candidate is a senior marketing leader with extensive management experience, strong strategic and analytical capabilities, and a proven ability to build effective teams and deliver measurable business results. Candidates should demonstrate:

• A bachelor's degree from an accredited college or university.

• At least 10 years of professional experience in marketing, including previous leadership and management responsibilities.

• Demonstrated ability to develop and execute marketing strategies and campaigns that support organizational growth.

• Strong understanding of market research, competitive positioning, branding, demand generation, and campaign optimization.

• Proven leadership skills and the ability to foster teamwork, motivate employees, and manage performance effectively.

• Experience overseeing marketing budgets, departmental operations, and resource allocation.

• Strong creative and analytical capabilities, with the ability to combine strategic thinking and data-driven decision-making.

• Excellent written, verbal, and interpersonal communication skills.

• The ability to identify market opportunities, adapt to changing industry conditions, and establish effective long-term marketing priorities.

• Willingness to work occasional weekends or evenings and be available on-call as a regular part of the role.

• Willingness and ability to travel occasionally as required.

• Current residence in, or willingness to work from, one of the following eligible states: Florida, Georgia, Iowa, Indiana, Kentucky, Michigan, Missouri, Mississippi, North Carolina, Nebraska, New Mexico, Pennsylvania, South Carolina, Tennessee, or Texas.

Work Environment

• Remote position, limited to candidates residing in or willing to work from the eligible U.S. states listed above.

• Regular use of computers and standard office equipment.

• Frequent sitting or standing, speaking, listening, and repetitive keyboard or hand movements.

• A typical office noise environment, with occasional interruptions throughout the workday.

• Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.

• The organization reserves the right to update its list of eligible states.

Benefits

• Full-time executive-level employment.

• Remote work arrangement for candidates based in eligible U.S. states.

• Opportunity to lead and shape the organization's overall marketing strategy and operations.

• Executive responsibility for marketing team leadership, budget management, and long-term departmental development.

• Occasional business travel as required.