About Genea:
As leaders in property technology, Genea provides cloud-based physical security, submeter billing and on-demand HVAC solutions to over 1 million users across 39 countries. But Genea is more than just a workplace. We’re a mission-driven team that collaborates, innovates, and engineers the proptech solutions of tomorrow to solve the challenges of today. We pride ourselves on fostering an environment of teamwork, transparency and authenticity, where you can be yourself. But don’t take our word for it. Genea has been recognized as a Top Workplace in 2021-2025, with a rating of 4.3 out of 5 stars on Glassdoor. Our team members love our competitive benefits, including 401k matching, PTO, 100% paid parental leave, remote work options, and development/training opportunities.
About the Role:
We're looking for a Vice President of Marketing to build and develop the Genea brand and lead our marketing function - a brand-forward leader whose superpower is channel marketing.
Reporting to the CEO and partnering closely with our executive leadership team, you'll own how Genea shows up in the world: our brand, positioning, channel and partner marketing, field events, and product marketing. Channel marketing is the most important part of this role. Genea runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion, that call for different marketing styles, so you'll need to be agile across both and know when to apply which. Additionally, Genea services Enterprise, Mid-market, and commercial customer segments and our marketing motion will need to be tailored to targeting and activating these different segments effectively – ABX at the top, more traditional automated motions in commercial.
You'll lead an established, talented team that carries day-to-day demand generation and revenue-marketing execution, which frees you to focus on brand-building, the channel, and shaping strategy. Marketing here partners with a sales-led revenue motion, influencing and supporting pipeline rather than owning the number - so you'll thrive if you love building brand and channel in a partner-driven business.
What You’ll Do:
- Own and develop Genea's brand strategy, positioning, and identity, and lead the in-progress brand refresh through to a modernized website and content system.
- Lead channel and partner marketing (the heart of this role) driving demand through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board.
- Orchestrate marketing across both go-to-market motions: sell-through (through partners) and sell-to (direct to end users), applying the right approach to each.
- Set the strategy for our field and industry events portfolio, from flagship shows like ISC West to an owned partner conference and technology-partner showcase, to build brand and influence pipeline.
- Own product marketing and go-to-market for product and channel launches, including sales enablement and messaging.
- Guide the team's demand generation and campaigns that support net-new logo growth, in partnership with Sales and BDR.
- Partner with Sales to influence and report on marketing-sourced and -influenced pipeline, and help build account-level (ABM) reporting suited to a channel model.
- Bridge marketing's stake in reporting and the martech stack until a dedicated RevOps function matures.
- Lead, mentor, and grow the marketing team, building a collaborative, high-accountability culture, and own the marketing budget and ROI reporting.
Supervisory Responsibilities:
This role leads the marketing team and carries full supervisory responsibility of the department including brand, demand generation, product marketing, partner marketing, and event marketing. The VP is accountable for hiring, development, performance management, and organizational design as the team scales.
What You’ll Bring:
- Deep, hands-on channel marketing expertise — this is what matters most to us. You know how to market through a sell-through / channel (two-tier distribution) model, and you're equally comfortable marketing direct to end users.
- 10-12+ years of progressive B2B marketing experience, with brand-building at the center and a track record of supporting revenue growth.
- Proven brand-building leadership, including leading brand refreshes and modernizing positioning and identity.
- Strong partner marketing background — co-marketing, partner enablement, and MDF/co-op programs.
- A deep understanding of field and industry events as brand and pipeline drivers.
- Product marketing and launch experience, including sales enablement and messaging.
- Fluency in ABX marketing operations and attribution (Salesforce), with the ability to partner on and bridge reporting until a dedicated RevOps function matures.
- Proven people leadership: building, mentoring, and scaling marketing teams.
- Executive presence and the credibility to influence a leadership team.
- You thrive building brand and channel in a business where marketing influences and supports revenue in partnership with sales, rather than owning the pipeline number.
- Willingness to travel approximately 25% for events, partner engagements, and conferences.
Additional Skills & Attributes:
- Brand-first mindset paired with commercial awareness of how marketing supports revenue.
- Strategic thinker, who can also roll up their sleeves in a scaling environment.
- Skilled at influencing without authority and aligning cross-functional stakeholders.
- Strong communicator and storyteller in internal, partner-facing, and executive settings.
- Comfortable with ambiguity and building structure where none yet exists.
- Passion for, and proven track record of, AI-enabled marketing & execution. Genea is an early, holistic adopter of AI and we are looking for a leader who is aligned with this approach.
How Success Is Measured
Performance in this role is evaluated on the strength of the brand and marketing function and on marketing's contribution to the business, including:
- Brand health, awareness, and consistency, and successful execution of the brand refresh and website modernization.
- Channel- and partner-sourced and -influenced pipeline, and partner program engagement.
- Field and industry event outcomes — brand lift, meetings, and influenced pipeline.
- Marketing's influence on net-new logo pipeline, in partnership with sales.
- Team growth, retention, and development.
- Cross-functional alignment and organizational trust in marketing's reporting.
- On-budget delivery and improving cost-per-outcome across the portfolio.
Estimated Salary Range: $200,000-$240,000
The salary range listed is our best estimate based on the role's requirements and market conditions. The final offer may be higher or lower depending on the candidate's experience and qualifications.
In addition, full-time employees are eligible to participate in a comprehensive benefits program that includes medical, dental, and vision insurance; flexible spending accounts (FSA); life insurance; accidental death and dismemberment (AD&D) insurance; long-term disability (LTD) coverage; paid time off (PTO); and a 401(k) retirement savings plan.
Genea participates in E-Verify to confirm the employment eligibility of all new hires working in the United States. For more information about E-Verify, please visit the E-Verify website.
