ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
In a Nutshell:
Our VP leaders drive strategic planning and buying across a large / various lines of business across our social and digital teams identifying tactical game plans and setting strategies. These individuals act as a strategic partner to our clients providing assessment of the client's current social and digital proficiencies and areas for improvement. Our VP’s are responsible for ensuring the Honey Empire Values are followed and provides their teams with stability, direction, and growth.
What You’d Do:
- Finalizes and presents media objective and strategy documents for larger efforts and periodic quarterly and annual planning
- Looks for innovative and breakthrough ideas, approaches and solutions and opportunities to expand existing and sell new business to clients
- Manages negotiations for high value and/or complex packages
- Evaluate/approve all recommendations and presentations before sending to client
- Delegate work effectively to, not only teach direct reports, but also deliver seamless client work
- Foster an environment that encourages intelligent risk taking, innovation and creativity
- Assist in interviewing, hiring, training, mentoring, developing and evaluating team members
- Responsible for P&L growth, staffing, operations
- Architects direction and scope; shaping strategy, team, and desired outcomes
- Responsible for account(s) margin contribution health and stability with an eye towards growth across Vayner portfolio
- Structure and solve the complex, multi-dimensional challenges that come with maintaining a healthy agency team and account
- Able to move with ease between micro and macros views, ensuring all are consistent
- Develop and promote a vision and culture that team and clients can see and chart a clear path to achievement
- Position the organization as a center of expertise and influence in the industry
- Lead honest, robust and meaningful conversations and regularly give constructive and actionable feedback, specifically focused on developing top talent for future managerial roles
- Responsible for delivering annual reviews, including making promotion and merit based increase recommendations for team members in collaboration with S/EVPs
- Continually collaborate with departmental leadership to develop and enhance Vayner’s recruitment pipeline and talent management best practices
- Deliver best in class holistic media strategies, inclusive of client KPI success and seeking to move the industry at large
- Pursue and vet emerging media opportunities; guiding team on priorities, and adjusting agency-level POVs based on changing market dynamics
- Contribute to industry dialogue, publications, and events adding unique perspective
- Foster a culture where we anchor our media recommendations on realistic business outcomes
- Build, maintain, and grow senior-level client relationships; serving as an executive sponsor and client advisor for multiple clients within the agency portfolio
What You’ve Got:
- A minimum 10-15+ years of industry experience working within a platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
- A proven track record of large-scale media buying proficiency across several buying/ biddable platforms with particular depth in the following: Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.), Connected TV/OTT (Roku, Hulu, etc.)
- Fluency with analytics, attribution and measurement systems. Including but not limited to:
- Google Analytics
- MOAT/IAS/Double Verify
- Nielsen/Millward Brown/Oracle Measurement
- Experience working with attribution partners
- MTA: VIQ, Neustera
- Foot Traffic: Placed, 9th Decimal, PlaceIQ,
- Call Attribution: Dialogtech
- Experience leading and managing growing teams
- Advanced written and presentation communication skills with the ability to command an audience's attention and displays an exceptional gravitas
- A proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands
- An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
- A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
- Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.
All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.
VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.
