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United States
Remote only
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Vice President of Brand based in the United States.
We are seeking a strategic and creative brand leader to shape and elevate brand identity, reputation, and market positioning across a growing, nationwide service organization. This executive role oversees brand strategy, creative development, online reputation management, social media, public relations, and digital paid media agency partnerships. You will lead a team of marketing professionals and external partners while collaborating closely with sales, operations, and executive leadership. A major priority is strengthening online reputation and customer advocacy to build trust, improve consideration, and support sustainable revenue growth. You will establish measurable brand performance goals, ensure consistency across local markets, and use insights to optimize marketing investments. This is an opportunity to influence business strategy, develop a high-performing team, and create meaningful brand experiences that strengthen customer relationships and drive long-term growth.
Brand Strategy and Positioning: Lead the development and execution of brand strategy, positioning, messaging, and visual identity across external channels, ensuring a consistent and compelling brand experience nationally and locally.
Online Reputation Management: Own the national reputation strategy across Google, Yelp, Better Business Bureau, and other relevant platforms, developing programs that increase authentic positive reviews and improve brand perception.
Reputation Measurement and Advocacy: Establish KPIs and dashboards to track ratings, review volume, sentiment, and local market performance, connecting reputation metrics with lead generation, conversion, retention, and growth.
Customer Experience Alignment: Partner with operations and local market leaders to integrate reputation management into everyday customer experiences, providing scalable tools, training, processes, and incentives that encourage advocacy.
Creative Direction and Brand Governance: Oversee brand creative and design, including visual identity, brand guidelines, marketing collateral, digital assets, presentations, and campaigns, while balancing local flexibility with national consistency.
Brand Evolution and Integration: Guide brand architecture and support brand integration initiatives associated with acquisitions, geographic expansion, and organizational growth.
Social Media Strategy: Develop and manage integrated social media programs across LinkedIn, Facebook, Instagram, and other relevant platforms to increase awareness, credibility, engagement, and community connection.
Content and Community Engagement: Showcase employees, communities, customer successes, company culture, and thought leadership while enabling local teams and employees to serve as authentic brand ambassadors.
Public Relations and Thought Leadership: Lead national PR initiatives, cultivate relationships with media outlets and industry publications, and position executives through speaking engagements, contributed articles, interviews, and industry commentary.
Corporate Communications: Oversee corporate announcements, awards, recognition programs, and earned media activities, partnering with executive leadership, legal, and operations on sensitive communications and reputation risks.
Paid Media and Agency Management: Direct the digital paid media agency, oversee budgets and performance, and ensure advertising investments align with business growth and go-to-market priorities.
Campaign Optimization: Collaborate with sales, marketing operations, and local market leaders to optimize paid search, paid social, market prioritization, lead quality, and return on advertising investment.
Team Leadership and Development: Lead, mentor, and develop marketing professionals across brand, creative, social media, public relations, and reputation management, establishing clear priorities, performance expectations, and development opportunities.
Cross-Functional Partnership: Work closely with demand generation, sales, revenue operations, and executive leadership to ensure brand initiatives support pipeline development, differentiation, and revenue growth.
Strategic Measurement and Continuous Improvement: Define measurement frameworks for brand visibility, earned media, share of voice, thought leadership, reputation, and overall marketing effectiveness, using performance data to guide ongoing improvements.
Professional Experience: At least 10 years of progressive experience in brand marketing, reputation management, corporate communications, or a related discipline, including significant experience leading and developing high-performing marketing teams.
Brand Leadership: Demonstrated success developing and scaling brand strategies within multi-location, distributed, or service-oriented organizations, translating national initiatives into effective local market programs.
Reputation Management Expertise: Deep understanding of online review generation, ratings improvement, customer advocacy, local market engagement, and reputation performance measurement.
Creative and Marketing Expertise: Proven experience leading brand positioning, creative development, visual identity, social media strategy, and integrated marketing communications.
Public Relations Experience: Ability to develop proactive PR strategies, build media relationships, manage corporate communications, and establish executive thought leadership.
Digital Advertising and Agency Management: Experience managing digital marketing agencies, overseeing paid media budgets, evaluating campaign performance, and improving lead generation and marketing ROI.
Strategic and Analytical Thinking: Ability to translate brand insights and business objectives into measurable programs, performance indicators, and actionable strategies.
Communication and Storytelling: Exceptional written and verbal communication skills, storytelling ability, and executive presentation skills.
People Management: Strong leadership, coaching, and team development capabilities, with a track record of fostering collaboration, accountability, creativity, and continuous improvement.
Cross-Functional Collaboration: Ability to influence stakeholders across marketing, sales, operations, legal, and executive leadership and align brand initiatives with organizational priorities.
Growth and Change Management: Comfort working in a high-growth, private-equity-backed, or acquisition-driven environment is an advantage.
Industry Experience: Experience in property management, hospitality, home services, or another relationship-driven service industry is preferred.
Work Environment and Physical Requirements: Ability to work remotely, spend extended periods seated and using a computer, communicate effectively in virtual meetings, and occasionally adjust working hours to meet business needs.
Annual Salary: $170,000–$210,000, depending on education, experience, and qualifications.
Medical Insurance: Medical coverage to support employee health and well-being.
Dental and Vision Insurance: Dental and vision coverage options.
Life and Disability Insurance: Insurance benefits providing additional financial protection.
Health Savings Account (HSA): Available to eligible employees enrolled in a qualifying high-deductible medical plan.
Flexible Spending Account (FSA): Access to a flexible spending account for eligible expenses.
Retirement Savings: 401(k) plan with employer matching.
Paid Holidays: 11 paid holidays.
Education Reimbursement: Support for eligible education and professional development expenses.
Employee Assistance Program (EAP): Resources to support personal well-being and access to assistance when needed.
Remote Work: Fully remote position based in the United States.