The Denver Broncos are one of the most popular franchises in all of sports. Whether judged by the measure of wins and championships, attendance, national television exposure or by the Broncos' reputation locally and throughout the NFL, there are few parallels in the world of professional sports. We are dedicated to being the best team to cheer for, play for, and work for across all of sports. We are looking for employees who are passionate about what they do, have fun doing it, and proud to represent the Denver Broncos Football Club and Empower Field at Mile High.
Job Summary
The Denver Broncos Football Club is seeking a Vice President of Partnership Sales to lead the Partnership Sales team and turn the Club’s new-business strategy into results. This is a distinctive opportunity to leverage the NFL platform, the strength of the Broncos brand, and the dynamic Denver market while helping shape partnership opportunities tied to a potential new stadium and mixed-use development as plans evolve.
Reporting to the Chief Commercial Officer, this hands-on sales leader and accomplished dealmaker will develop talent, establish disciplined sales practices, and maintain an active personal pipeline—directly originating, advancing, negotiating, and closing complex, high-value, multi-year partnerships. The role also includes serving as senior deal strategist for priority team opportunities, driving pipeline health and forecasting accuracy, and collaborating across the organization to create commercially sound partnerships aligned with the Broncos’ brand and values. Success requires strong sales leadership, executive communication, sound judgment, and the ability to balance personal dealmaking with coaching and team development while fostering a collaborative, inclusive, high-accountability culture.
VALUES & LEADERSHIP EXPECTATIONS
- Stakeholder Driven: Build trust, create clarity, develop talent, and align stakeholders around shared outcomes in an inclusive, high-accountability environment.
- Growth and Innovation Mindset: Lead with humility and curiosity, challenge assumptions, and continually improve sales strategy, process, and performance.
- Grit and Resiliency: Navigate ambiguity, competitive pressure, and changing priorities with composure, adaptability, and resolve.
- Strive for Excellence / Do the Right Thing: Model preparation, sound judgment, financial discipline, transparency, and decisions grounded in the organization’s best interests.
DUTIES AND RESPONSIBILITIES
Sales Leadership and Execution
- Translate annual new-business goals into a focused sales plan and clear team priorities.
- Maintain an active personal pipeline and directly originate, advance, negotiate, and close complex, high-value, multi-year partnerships.
- Serve as senior deal strategist for priority team opportunities, strengthening discovery, positioning, negotiation, and executive engagement.
- Drive Partnership Sales pipeline health, forecasting accuracy, deal quality, risk assessment, velocity, and reporting.
- Develop recommendations on category priorities, packaging, valuation, and commercially sound deal terms through established approval processes.
- Use market intelligence, audience insights, competitive trends, and emerging categories to sharpen prospecting strategies, sales narratives, proposals, and presentations.
- Build and maintain senior-level relationships with brands, agencies, and industry stakeholders.
Team Leadership and Culture
- Build, lead, and develop a high-performing Partnership Sales team, including direct oversight of sellers and sales leaders.
- Create a culture of trust, accountability, collaboration, preparation, inclusion, and results, supported by candid communication and shared ownership.
- Set clear expectations, provide timely feedback, recognize contributions, and address performance or behavior gaps promptly and fairly.
- Support hiring and onboarding and identify practical development opportunities for the Partnership Sales team.
- Coach sellers and sales leaders to strengthen sales execution, build trusted relationships, and collaborate effectively across the organization.
Cross-Functional Collaboration
- Partner with Partnership Marketing to align inventory, valuation, activation feasibility, portfolio considerations, and the partner experience.
- Collaborate with Marketing, Stadium Operations, Ticketing, Legal, Finance, Strategy, and other stakeholders to build integrated solutions and navigate competing priorities.
- Provide senior leadership with concise, transparent updates on pipeline performance, bookings, priority opportunities, emerging risks, and resource needs.
- Represent the Partnership Sales function at games, events, relevant league meetings, industry forums, and partner engagements.
Future Stadium and Development Opportunities
- Bring partnership sales expertise to potential future stadium and mixed-use development opportunities as plans evolve.
- Translate emerging venue concepts, inventory, and experiences into market-informed opportunities, including potential naming rights, founding partnerships, and other integrated platforms.
- Support prospect prioritization and go-to-market planning while considering implications for the current portfolio.
- Provide partnership sales input to ownership, internal leaders, advisors, and project stakeholders, adapting recommendations as scope, approvals, sequencing, and timing change.
MINIMUM REQUIREMENTS
- Bachelor’s degree in business, marketing, communications, or a related field, or equivalent relevant experience.
- Typically 10+ years of progressive consultative, enterprise-level sales or business development experience, or equivalent demonstrated experience, including meaningful sales leadership experience.
- Demonstrated success leading high-performing sales teams and originating, negotiating, and closing complex, seven-figure or larger, multi-year partnerships.
- Experience managing pipelines, forecasts, sales analytics, and executive-level reporting.
- Ability to attend Broncos home games and other business events, including nights and weekends, with reasonable accommodations, as applicable.
PREFERRED SKILLS AND ABILITIES
- Clear executive communication, sound judgment, consistency, self-awareness, humility, and a demonstrated ability to build trust and lead through change.
- Strong coaching capability and a record of recruiting, developing, and retaining exceptional talent.
- Deep understanding of sponsorship sales, valuation, category strategy, integrated partnerships, and portfolio management.
- Experience with naming rights, founding partnerships, major venue projects, or mixed-use development is helpful but not required.
- Strong command of CRM platforms, forecasting tools, sales analytics, and disciplined operating processes.
- High business acumen, creativity, financial judgment, organization, and adaptability in a fast-paced environment.
Compensation
In accordance with the Colorado Equal Pay for Equal Work Act, the expected salary range for this position is $225,000- $275,000.
Benefits
The Denver Broncos Football Club offers a competitive benefits package to eligible employees. Benefit offerings may include medical, dental, and vision insurance; flexible spending accounts; company-paid life and disability coverage; paid time off; paid parental leave; tickets to Broncos home games; NFL apparel discounts; and other employee perks.
This posting is anticipated to close on October 15, 2026 at 11:59 PM MDT. Applications may be reviewed on a rolling basis, and the employer reserves the right to close the application window early if a qualified candidate pool is established.
The Denver Broncos Football Club and Stadium Management Company are an equal opportunity employer and do not unlawfully discriminate on the basis of race, color, religion, national origin, sex, age 40 and over, disability, genetic information, or any other status protected by applicable law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions are based on job-related factors. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization.
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