WHO WE ARE
OUTFRONT Media is one of the largest out-of-home (OOH) media companies in the United States, connecting brands with audiences in real life (IRL) through premium billboard, transit, digital, and place-based media. Embedded in the fabric of the cities and communities we serve, OUTFRONT is helping shape the future of IRL media through creativity, technology, data, and measurable solutions.
Our portfolio includes some of the most visible and valuable media assets in the country, from iconic static displays and premium transit environments to an expanding digital network and advanced advertising capabilities.
Los Angeles is one of OUTFRONT's largest and most strategically important markets. It is also one of the world's most influential centers of entertainment, culture, technology, sports and commerce, creating a significant opportunity to connect brands with audiences at scale while continuing to evolve how IRL is planned, bought and measured.
OUTFRONT Media is committed to creating a diverse & inclusive work environment and strives to find people who will help us continue in this ongoing mission. We encourage growth through diversity of thought & perspective to improve how we connect with each other as well as with our brands & markets in the IRL environment.
OUTFRONT offers:
- OUTFRONT stock (NYSE:OUT) awarded annually.
- Employee Resource Groups, including those for women, LGTBQIA+, AAPI and more.
- Paid volunteer hours to aid in our commitment to serving our communities and beyond.
- Comprehensive benefits including employer-contributed medical, dental, and vision plans, HSA and FSA,
Adoption Reimbursement Program, Commuter benefits, pet benefits, health advocate services, Employer-matched 401(k) and Roth 401(k) plans, and an Employee Education Assistance Program
We are OUTFRONT, in name and nature. Come join us.
THE OPPORTUNITY
OUTFRONT is seeking an exceptional commercial leader to lead our Los Angeles sales organization and drive the next chapter of growth in this critical market.
The Vice President, Sales will have responsibility for revenue growth, sales strategy, customer development, talent and execution across the Los Angeles market. This leader will maximize the value and growth of OUTFRONT's core IRL portfolio while accelerating our digital, data-driven and integrated media capabilities.
This role requires a leader who can both deliver today's business and build for what's next.
The successful candidate will bring a sophisticated understanding of the modern advertising ecosystem and the ability to compete for a broader share of clients' media investments. They will be equally comfortable discussing the value of iconic physical media with a CMO and engaging agency and digital leaders around audiences, programmatic activation, measurement, attribution and integrated media strategy.
This leader will set a high commercial standard, develop exceptional talent and create a customer-led sales culture defined by accountability, innovation and growth.
KEY RESPONSIBILITIES
Lead and Develop a High-Performing Sales Organization
- Lead, coach and develop a high-performing team of sales professionals with clear expectations, consistent feedback and strong accountability.
- Build a consultative selling culture focused on understanding clients' businesses, marketing objectives and audiences and developing solutions that leverage OUTFRONT's full portfolio.
- Develop sellers who can move conversations beyond inventory and availability to audiences, insights, creative solutions, business outcomes and ROI.
- Raise the team's digital fluency across digital IRL, programmatic, audience targeting, dynamic creative, measurement and integrated media.
- Attract, develop and retain exceptional sales talent while building a strong pipeline of future leaders.
- Establish a rigorous operating cadence around pipeline development, forecasting, account planning, new-business activity and performance.
Drive the Los Angeles Growth Strategy
- Develop and execute a clear commercial strategy for Los Angeles, identifying the customers, categories, agencies and capabilities that represent the greatest opportunities for growth.
- Maximize the value and revenue potential of OUTFRONT's premium static portfolio while accelerating growth across digital and advanced media solutions.
- Expand OUTFRONT's participation in broader advertising budgets by developing relationships beyond traditional IRL buying teams, including digital investment, programmatic, strategy, analytics and integrated planning organizations.
- Identify whitespace across accounts and categories and translate those opportunities into actionable sales strategies.
- Drive new customer acquisition, category development, client retention and increased share of existing customer budgets.
- Partner with Revenue Operations and other internal teams to establish clear growth priorities and hold the organization accountable for execution.
Accelerate Digital, Data and Innovation
- Serve as the senior commercial champion for digital growth and innovation within the Los Angeles market.
- Bring strong experience and knowledge of the digital advertising ecosystem, including programmatic media, audience targeting, data, dynamic creative, measurement and attribution.
- Translate sophisticated technology and data capabilities into simple, compelling client solutions.
- Partner with OUTFRONT's national sales, programmatic, marketing, insights, creative, technology and measurement teams to bring the company's most advanced capabilities to Los Angeles customers.
- Stay ahead of changes in how brands and agencies plan, buy and measure media and translate those shifts into commercial opportunities.
- Drive effective use of CRM, sales intelligence, analytics and emerging technology to improve seller productivity, pipeline visibility and decision-making.
Lead Client and Agency Relationships
- Serve as a senior executive sponsor for OUTFRONT's most important Los Angeles clients and agency relationships.
- Build relationships with senior decision-makers across brands, agencies and the broader Southern California advertising community.
- Expand relationships beyond traditional IRL buyers to CMOs, senior media executives, agency leadership, digital investment teams and other decision-makers influencing broader marketing budgets.
- Lead from the front by participating in major pitches, strategic account conversations and complex negotiations.
- Personally create and open new business opportunities while coaching the sales organization to do the same.
- Position OUTFRONT as a strategic media partner by bringing customers insights, ideas and opportunities that address their business and marketing objectives.
Drive Commercial Excellence
- Own market revenue performance and establish a disciplined, data-driven commercial operating rhythm.
- Maintain strong visibility into pipeline health, forecast accuracy, account performance and sales productivity.
- Ensure sales resources and coverage are aligned with the market's highest-value growth opportunities.
- Identify and remove barriers that prevent sellers from spending time with customers and developing business.
- Partner effectively across Revenue Operations, Marketing, Real Estate, Finance, Operations, Creative and other functions to deliver for customers and the business.
- Balance near-term revenue performance with decisions that create sustainable long-term growth.
Lead the Los Angeles Market and Culture
- Serve as a visible senior leader for OUTFRONT's Los Angeles office and broader market.
- Create a culture characterized by high standards, collaboration, accountability, innovation and speed.
- Represent the voice of the Los Angeles market internally and advocate for its customers, employees and growth opportunities.
- Build an inclusive environment that attracts diverse perspectives, develops talent and encourages people to challenge conventional thinking.
- Represent OUTFRONT externally across the Los Angeles advertising and business community.
WHAT SUCCESS LOOKS LIKE
Success in this role will be demonstrated through:
- Sustainable revenue growth and increased share of customer advertising budgets.
- Growth in digital and advanced media revenue while strengthening the performance of the core static portfolio.
- Increased new-business development and expansion into high-potential customer categories.
- Deeper relationships with senior client and agency decision-makers across both traditional and digital buying channels.
- A stronger, more digitally fluent and consultative sales organization.
- Improved pipeline quality, forecast discipline and sales productivity.
- A high-performance culture with strong talent development, accountability and succession.
- Increased recognition of OUTFRONT as an innovative, strategic and results-oriented media partner in Los Angeles.
EXPERIENCE AND QUALIFICATIONS
- 10+ years of progressive sales experience across media, advertising, technology or a related industry, including significant leadership responsibility.
- 5+ years leading quota-carrying sales teams with demonstrated success driving revenue growth.
- Proven experience leading meaningful commercial growth and developing high-performance sales organizations, including organizational change or sales transformation.
- Demonstrated digital advertising sales leadership experience, with strong knowledge of programmatic media, ad tech, audience-based buying, data-driven advertising, measurement and omnichannel media solutions
- Experience competing for and winning budgets traditionally allocated to digital, social, video, CTV or other measurable media channels is highly desirable.
- Demonstrated success developing new business and competing for advertising budgets across multiple media channels.
To all Recruitment Agencies: OUTFRONT Media LLC does not accept agency and unsolicited resumes. Please do not forward resumes to our OUTFRONT Media employees or any other company location.
OUTFRONT Media is not responsible for any fees related to unsolicited resumes.
OUTFRONT Media Is An Equal Opportunity Employer
All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affirmative Action policy statement.
