Vice President - Social Commerce Management

What is a day in the life of a VP - Social Commerce Management?

Book of Business Ownership: Maintain end-to-end ownership of the full book of business, continuously assessing which brands and accounts require support or intervention in order to identify risk early and act ahead of performance impact.

Escalation Resolution: Serve as the primary escalation point for the portfolio, applying a solution-oriented approach to diagnose root causes efficiently and drive issues to resolution.

Cross-Department Leadership: Lead cross-functional initiatives in partnership with inventory management, ecommerce operations, and broader operations teams to ensure execution alignment, identify organizational gaps, and remove barriers to performance.

Coaching & Team Development: Coach and develop Social Commerce Directors on playbooks, automation adoption, and client management standards, building organizational capability that supports increased autonomy as the business scales.

Forecasting & P&L Management: Own forecasting and P&L management at both the brand and organizational level, driving profitability, informing promotional strategy, and ensuring financial performance remains closely aligned with strategic priorities.

What will I need to thrive in this role?

8–10+ years of senior leadership experience in retail, brand management, 3P marketplace operations, and P&L ownership (experience in high-velocity channels like TikTok Shop highly preferred).

Deep functional expertise in retail strategy, promotional execution, 3P marketplace operations, and supply chain/inventory dynamics.

High level of "merchandising agility"—clear judgment under volatility, sharp strategic decision-making, and strong data-driven problem solving.

Proven capability to build, lead, and hold accountable cross-functional teams and direct reports.

Work on-site at the Lehi, Utah headquarters to facilitate seamless cross-functional alignment with finance and operations teams.

What does high performance look like?

You establish scalable operating standards that empower Social Commerce Directors to resolve account-level issues independently.

You maintain profitable growth and strong P&L performance across the brand portfolio.

You drive swift cross-functional accountability between brand management, operations, and finance teams.

You demonstrate sharp merchandising judgment and proactive problem-solving in fast-moving channel environments.

You reduce executive operational overload by functioning as an autonomous decision-maker and leader.

What is my potential for career growth?

As Pattern continues its rapid growth, this executive role provides direct ownership over one of our most dynamic marketplace channels. High performance in this position positions you for broader organizational leadership, expanding brand portfolio scope, and senior general management opportunities within Pattern.

What does success look like in the first 30, 60, 90 days?

30 Days: Gain a comprehensive understanding of the team, including any capability or coverage gaps, while assessing current brand portfolio performance. Build strong working relationships and alignment with Social Commerce Directors, and map key operational dependencies across customer service, inventory, and finance.

60 Days: Implement standard operating guidelines across brand teams, establish department reporting/measurement structures, and streamline cross-functional escalation workflows.

90 Days: Fully own brand strategy, category leadership, and P&L performance, operating with high autonomy to drive growth and operational efficiency.

What is the team like?

You will report directly to executive leadership, VP of Social Commerce, Grace Yang and directly manage Social Commerce Directors along with operational enablement roles. You will collaborate closely with leaders in operations, inventory, customer service, and finance. This team is data-driven, fast-moving, and focused on building scalable systems to win in global marketplace channels.

Sounds great! What’s the company culture?

We are looking for individuals who are:

Game Changers: A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics: A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed: An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers: Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

1. Initial phone interview with Pattern’s talent acquisition team

2. Video interview with executive leadership

3. Video interview with our President of Creators

4. Onsite panel interview with department leaders and cross-functional leadership

5. Professional reference checks

6. Executive review

7. Offer

How can I stand out as an applicant?

Highlight experience scaling brand portfolios, managing P&Ls, and driving 3P/marketplace strategies.

Share clear examples of how you have established operating standards and cross-functional accountability across complex teams.

Demonstrate strong merchandising agility and data-driven decision-making in volatile or high-growth channel environments.