The Role We Need:
PadSplit is looking for a VP of Marketing to lead and scale our full-funnel marketing engine as we work toward growing from $50M to $500M+ in ARR. This role will primarily focus on member growth, driving acquisition, activation, and engagement while supporting host growth to ensure a healthy, balanced marketplace. We need a marketing leader who can translate ambitious growth targets into measurable results, diversify our acquisition channels, and build a scalable marketing engine that supports PadSplit's mission of solving the affordable housing crisis.
The Person We Are Looking For:
We are looking for a high-slope, hands-on marketing leader who has scaled consumer or marketplace businesses through performance marketing, data-driven decision-making, and disciplined experimentation. You have deep expertise in paid acquisition and marketing unit economics, but you also understand how organic, lifecycle, social, referral, and brand marketing work together to drive growth. You are equally comfortable setting direction, managing a team, and getting into the weeds of campaigns, dashboards, and channel performance.
Here's What You'll Be Doing Day-to-Day:
- Full-Funnel Growth: Own the marketing strategy across awareness, consideration, engagement, and conversion, translating company growth targets into channel-level goals, budgets, forecasts, and measurable outcomes.
- Paid Acquisition: Lead the strategy and hands-on execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels, optimizing budget allocation, creative, and landing pages against CAC and payback targets.
- Channel Diversification: Build and scale organic, SEO, content, social, referral, and brand programs that increase demand and reduce reliance on any single paid acquisition channel.
- Lifecycle Marketing: Own email, SMS, push, and in-app marketing across the member journey, identifying conversion and engagement opportunities from lead through application, booking, move-in, and retention.
- Growth Experimentation: Develop and execute structured marketing tests, evaluate results, scale successful programs, and quickly stop campaigns and tactics that are not delivering.
- Performance Analytics: Own marketing KPIs, including funnel conversion, CAC, LTV, payback, channel mix, and organic growth, partnering with Data, Product, and Finance to improve measurement and capital allocation.
- Team Leadership: Lead, develop, and scale a multidisciplinary marketing team, establishing clear priorities, accountability, and an operating rhythm that balances execution speed with quality.
- Cross-Functional Growth: Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs, improve customer experiences, and support both member and host growth.
Here's What You'll Need to Be Successful:
- Marketing Leadership: 10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results.
- Paid Acquisition Expertise: Demonstrated experience scaling paid acquisition across diversified channels, including search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets.
- Marketplace Experience: Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together. Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search is particularly valuable.
- Growth Scaling: A track record of helping a company navigate a significant growth phase, with the ability to explain how the marketing engine, channel mix, and operating model evolved as the business scaled.
- Data & Analytics: Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases. Ability to make informed decisions based on evidence while clearly identifying assumptions and risks.
- Hands-On Execution: Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting. Comfortable balancing strategic leadership with tactical execution.
- Team Development: Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders as the organization grows.
- Growth Mindset: A builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and a genuine commitment to PadSplit's mission of helping more people find a comfortable place to call home.
The Interview Process:
- Your application will be reviewed for possible next steps by the Hiring Manager.
- If you meet eligibility requirements, the next step would be a phone call with a member of the PeopleOps team for about thirty (30) minutes.
- If warranted, the next step would be a video interview with our Chief Growth Officer for one (1) hour.
- If warranted, the next step would be a video panel interview with members of our leadership team for one (1) hour.
- The panel interview will require a candidate to work on an assessment where you will showcase your market launch skills to the panel for discussion.
- If warranted, the final interview would be with our CEO.
- If warranted, then we move to offer!
Compensation, Benefits, and Perks:
- Fully remote position - we swear!
- Competitive compensation package including an equity incentive plan and company-wide bonus opportunity
- National medical, dental, and vision healthcare plans
- Company provided life insurance policy
- Optional accidental insurances, FSA, and DCFSA benefits
- Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
- 401(k) plan
- Twelve (12) weeks of paid time off for both birth and non-birth parents
- The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis
