The Visual Designer I defines the visual identity of our products, working collaboratively with senior designers and other business teams. She/he suggests new design patterns but primarily works within pre-existing frameworks.
Accountabilities:
Customer (or User) Focus
- Understands how UI design impacts the overall user experience.
- Familiar with and can use customer frameworks (e.g. Jobs To Be Done, personas, journey maps).
- Keeps up to date on news/incidents and understands what is happening in the market and with competitors.
Creative Problem Solving
- Asks the right questions to explore the problem.
- Iterates and tests solution to check it solves the problem.
- Considers the problem from a number of angles.
- Independently identifies different creative solutions.
- Collects feedback from users, other designers and stakeholders.
Product Design
- Follows a User-Centred visual design process.
- Creates original visual design assets.
- Works with UX Researcher to understand the user needs.
- Works with UX Designer to define structure and layout of the product.
- Works with existing design patterns and style guides, occasionally introducing new patterns.
Data Driven Analysis & Testing
- Iterates work based on testing and data analysis.
- Regularly tests design work with users in partnership with UX Research team.
- Explores data from analytics packages, customer insight or other sources to understand context of design work.
- Proactively uses data to establish key metrics for projects.
Technical Skills:
- Good knowledge of the tech stack of the organization.
- Uses relevant tools for communicating designs to developers (InVision, Zeplin).
- Uses design software (Adobe, Sketch) to intermediate level.
- Proatively identifies needs for training in technical skills.
- Understands the nuances of designing for different platforms.
Qualifications:
- Bachelor's Degree in IT-related course (e.g., Computer Science, Information Technology, Information Systems).
- At least 4 years of Visual Design, UI Design, or UX Design experience in a corporate, marketing, e-commerce, or digital product environment.
- Strong proficiency in Figma and other industry-standard design tools.
- Experience designing websites, e-commerce stores, landing pages, or marketing pages with a portfolio showcasing actual production work (not personal or mock projects).
- Familiarity with HTML and CSS and an understanding of how designs are implemented in websites.
- Experience creating and maintaining Design Systems, including reusable components, branding guidelines, patterns, and templates.
- Strong communication and stakeholder management skills, with the ability to collaborate effectively with developers, project managers, and global teams.
- Continuous Learning & Self-Development – Open to feedback, eager to learn, and actively pursues growth opportunities.
- Problem Solving & Analytical Thinking – Identifies issues, gathers relevant information, and recommends practical solutions.
- Innovation & Creativity – Generates new ideas and explores opportunities to improve processes, designs, and user experiences.
- Communication Skills – Effectively communicates ideas, actively listens, and collaborates with stakeholders and team members.
- Collaboration & Teamwork – Builds positive working relationships and works effectively across teams.
- Relationship Building – Approachable, professional, and able to establish strong partnerships with colleagues and stakeholders.
- Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.







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