Role Summary/Purpose:
This VP, Co-Brand & Lifecycle Analytics role will lead strategic insights and data analytics activities to support portfolio commercial goals and drive profitable new account and purchase volume growth as well as help drive better customer experience through effective lifecycle campaign measurement for Co-Brand portfolios.
This role will partner cross functionally to deliver actionable insights around channel strategy, customer analytics, value prop measurement, segmentation, forecasting, marketing analytics and portfolio diagnostics. The leader will design, implement and maintain a decision management and optimization framework to drive campaign and channel strategy to increase ROI, customer engagement and portfolio profitability. They will also work closely with the client marketing teams and the GMs to promote sustainable growth of the portfolio. This is a hands-on role that requires daily use of analytical and data-mining tools. This is also a leadership role with multiple direct reports to support a wide range of projects and initiatives.
Essential Responsibilities:
Collaborate with cross-functional teams to combine channel and offer strategies into a unified roadmap to deliver a unique customer experience to grow purchase volume, portfolio profitability, and increase customer satisfaction & retention.
Conduct analysis of product and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes.
Own the full cycle of analytical deliverables – ideation, data mining and analysis, identification of insights, and delivery of story and recommendations to stakeholders.
Partner closely with broader Marketing organization and GMs to execute integrated marketing campaigns leveraging personalization and segmentation.
Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.
Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio.
Measure wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement.
Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, channel optimization, product opportunities and cost/benefit analysis to review with client and SYF marketing teams.
Establish test and control strategies to measure bottom-line impact of targeting strategies by leveraging account-level profitability and advanced analytical tools such as segmentation, and statistical models.
Lead and prioritize workload of US based and offshore analysts to ensure high-quality execution and delivery of marketing analytics and strategic recommendations.
Act as a strategy and analytic consultant for large-scale initiatives, providing guidance and leadership for the design, analysis and measurement phases of the project.
Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
Bachelor's degree, or in lieu of degree a high school diploma and 5+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.
A minimum of 7+ years analytics experience to include:
4+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry
4+ years using statistical analysis tools and data warehouse tools.
4+ years of hands-on experience in SQL/SAS with ability to leverage advanced algorithms and be efficient in handling complex/large data
4+ years leading large-scale analytical projects, including open-ended business questions.
4+ years of client-facing experience including influencing business decisions with senior level leaders (internal and/or client)
Ability and flexibility to travel for business as required
Desired Characteristics:
Bachelor’s degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred
Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred.
Excellent oral and written communication skills with ability to collaborate, articulate and present solutions cutting across functional teams in a simple yet compelling manner.
Background in customer lifecycle marketing campaign analytics (acquisition, spend, retention, loyalty, segmentation analysis, proper test & control setup, etc.)
Experience with Co-Brand credit products preferred.
Proven hands-on experience utilizing analytical tools such as SAS, SQL, or Python.
Experience coaching, mentoring, managing and leading junior analyst team members both onshore and overseas.
Advanced development of dashboards and data visualization tools such as Tableau.
Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred.
Experience using external data sources to drive growth for clients.
Strong marketing, creative and analytical skills.
Ability to influence senior corporate decision makers.
Ability to innovate and find creative solutions to meeting business goals.
Proven ability to work independently yet as key member and contributor to a broader team
Grade/Level: 12
The salary range for this position is 135,000.00 - 230,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working:
We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
Data Analytics