VP Food

Job Family Group:

Marketing Group

Job Description:

Let me tell you about the role

Food is one of the most important drivers of guest satisfaction, loyalty, and profitability across TravelCenters of America. As VP of Food, you will lead the strategy, performance, and evolution of TA's food business, including quick-service restaurants, full-service restaurants, and deli offerings across the travel center network.

You will be responsible for creating a compelling food experience for professional drivers and highway travelers by shaping menu strategy, driving operational excellence, improving profitability, and identifying opportunities to grow sales and guest engagement. Working closely with Operations, Marketing, Supply Chain, and Merchandising leaders, you will ensure TA's food programs remain competitive, financially successful, and aligned with the needs of our customers.

This role offers the opportunity to lead a large-scale, multi-format food business and influence one of the most important elements of TA's customer proposition.

What you will deliver

• Own the integrated TA food proposition across QSR, full-service restaurants and deli, ensuring decisions are aligned to guest needs, footprint capacity and operating realities.
• Set the strategic direction for menu, format, daypart and food offer decisions to improve commercial performance and customer relevance.
• Bring together food concepts that compete for the same guest, kitchen, labor and site footprint so trade-offs are made deliberately and consistently.
• Partner with operations to improve execution, profitability, labor deployment and consistency across TA food formats.
• Use customer, category, operational, and financial insight to prioritize the food initiatives that create the greatest business impact.
• Build clear ways of working with merchandising, supply chain, marketing, finance, operations and site teams to support speed, accountability and delivery.
• Develop the team, capabilities and routines needed to support a focused TA food agenda and sustained performance improvement.

What you will need to be successful

• Significant leadership experience in food, restaurant, QSR, convenience retail, travel center, hospitality or a closely related multi-site food environment.
• Strong commercial understanding of food proposition management, menu strategy, operations, labor, guest experience and profitability.
• Experience leading complex, multi-format food businesses or portfolios with accountability for outcomes across strategy and execution.
• Ability to connect customer insight, category performance, site operations and financial discipline into clear business priorities.
• Proven stakeholder leadership across operations, merchandising, supply chain, marketing, finance and field teams.
• Strong judgement, pace and accountability orientation, with the ability to make trade-offs in a complex, operationally intensive environment.

You will work with

You will work with the TA CEO, operations, merchandising, supply chain, marketing, finance, site leaders and broader TA leadership team. The role sits close to the operating line so food proposition and execution decisions are made with a clear view of the guest, labor model, kitchen capacity and site economics.

How much do we pay (Base)? $220,000 to $300,000

*Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.  
 
This position is eligible for bp select.

This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays.  You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at bp benefits overview. Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Benefits Eligibility.  
 
We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at Benefits Eligibility. 
 
As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability.  You may learn more about our generous benefits at Benefits Eligibility

Why Join Us?

We’re committed to supporting leaders who want to make an impact. At bp, you’ll have the chance to shape and influence outcomes across businesses. You’ll be part of an inclusive environment where diverse perspectives are valued, and where your contribution to performance and integration matters.

We invest in the growth and wellbeing of our people, providing the resources, networks, and development opportunities needed to thrive. Our total rewards package includes competitive pay, bonuses, share options, and a range of flexible benefits designed to meet your needs — from healthcare and retirement plans to paid time off and agile working. We recognise that people have multifaceted lives, and we strive to offer a career experience that reflects that!

Apply now!!

Travel Requirement:

Up to 50% travel should be expected with this role

Relocation Assistance:

Relocation may be negotiable for this role

Remote Type:

This position is a hybrid of office/remote working

Skills:

customer and competitor understanding, Customer Segmentation, Digital Fluency, Digital Innovation, Generating customer insights, Integrated Planning, Managing strategic partnerships, market, Offer and product knowledge, Offer Development, Partner relationship management, Performance and planning, Performance management, Product Ownership, Project Management, Sector, Stakeholder Engagement, Using market research effectively

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.