VP Franchise Growth & Operations

Job Family Group:

Sales Group

Job Description:

About us

The Vice President, Franchise Growth & Operations is responsible for leading the strategy, growth, performance, and long-term value creation of one of the largest franchise portfolios in the convenience and mobility industry. This executive role provides leadership for US Convenience & Mobility's franchise business across the United States, overseeing both the expansion of the franchise network and the delivery of commercial performance across an established portfolio of more than 1,000 franchise locations and 250+ franchise partners.

 

The role holds accountability for approximately $500 million in annual gross margin delivery, fuel margin performance, and the development and execution of the company's franchise growth strategy. As a key member of the leadership team, the Vice President will balance near-term financial performance with the creation of a scalable growth platform capable of accelerating franchise expansion while strengthening brand value, customer experience, and long-term profitability.

 

The Vice President will design and implement the future franchise operating model, establishing the commercial, operational, and governance frameworks required to support sustainable growth at scale. This includes developing new market entry strategies, defining franchise standards, strengthening franchise support capabilities, and creating repeatable processes that enable rapid expansion while maintaining operational excellence and brand consistency.

 

Leading a complex ecosystem of franchisees, suppliers, field teams, commercial partners, and corporate stakeholders, this executive will serve as the primary steward of franchise partner relationships, driving engagement, growth, and performance across a geographically diverse network. The role requires significant cross-functional leadership and influence across commercial, operations, marketing, customer, digital, analytics, finance, legal, real estate, and supply organizations to ensure alignment and delivery of business objectives.

 

Key Accountabilities

• Defining and delivering the national franchise operations, including partnering with the project teams responsible for market expansion, site development, partner acquisition, and portfolio optimization.
• Delivering annual gross margin, fuel margin, and EBITDA objectives while driving profitable network growth and improving franchise economics.
• Overseeing the performance of a portfolio of more than 1,000 franchise locations and 250+ franchise relationships across multiple fuel brands, formats, and markets.
• Building a scalable franchise model that supports accelerated growth while preserving operational excellence, customer satisfaction, and brand integrity.
• Enhancing franchise governance, standards, policies, and operational frameworks that ensure consistency, compliance, and commercial success.
• Developing strategic partnerships with franchisees, developers, investors, and industry collaborators to expand the organization's market presence and competitive advantage.
• Leading transformation initiatives that enhance franchise capabilities, digital enablement, customer experience, loyalty participation, and commercial performance.
• Fostering and developing a high-performing organization with accountability for franchise operations, development, and expansion.
• Serving as the leader for franchise performance, ensuring alignment between growth ambitions, operational execution, and long-term enterprise value creation.

 

What you will need to be successful

• Significant senior leadership experience in franchise development, franchise operations, multi-site retail, convenience retail or a related partner-led business model.
• This role demands a highly strategic and commercially astute leader with demonstrated experience leading large-scale multi-site businesses, franchise systems, and complex partner networks
• Demonstrated experience building or scaling a franchise network, including standards, support models and governance.
• Strong understanding of franchise agreements, commercial terms and the economics of a franchise partnership model.
• Proven ability to build trust with external partners and internal senior partners.
• Experience partnering with merchandising, operations, legal and finance functions to support a growing franchise business.
• Bachelor's degree or equivalent experience (to include commercial leadership); advanced degree preferred where relevant.
• Ability to travel as needed to support franchise partners and market expansion, particularly across West Coast and East of Rockies markets.

 

Who you will work with

You'll work with the Chief Merchant, Operations, Merchandising, Legal/Compliance, Finance, and franchise partners and prospective franchisees. This role reports to the USCM CEO.

 

Why join BP

At BP, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others.

 

How much do we pay (Base)? ($200,000 - $300,000) *Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting. This position is eligible for US Benefits – Select. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at  Select U.S. Benefits. Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting  Select U.S. Benefits.

We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at  Select U.S. Benefits.

As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at  Select U.S. Benefits.

 

 

 

 

Travel Requirement:

Up to 75% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is fully remote

Skills:

Agility core practices, Agility core practices, Channel Management, Commercial performance management, Contract Management, customer and competitor understanding, Customer centric thinking, Customer Experience Metrics, Customer Profitability, Customer promise execution, Customer Segmentation, Customer Service Design, Customer Value Proposition, Decision Making, Delivers an effortless customer experience, Demand Management, Developing and implementing strategy, Digital Fluency, Internal alignment, Leading through ambiguity, market, Offer and product knowledge, Operational pricing, Performance and planning, Performance management {+ 3 more}

.




​
Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.