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Colombia
Onsite
VP of Growth — LatAm Fiber/Telecom Scale-up
About the Company
We're partnering with a fast-growing fiber internet provider reshaping how connectivity is delivered across Latin America — building a customer-first alternative to the traditional telco playbook: faster, more transparent, and genuinely better to deal with. Growth has come from earning subscribers one household at a time.
The company recently surpassed 100,000 customers in one LatAm market and is preparing to launch with a major consumer brand partner in a second country, with ambitions to expand across the region. Growth must now become systematic, not just a series of pushes.
The Role
Reporting to the COO, the VP of Growth will own how the company acquires, converts, and retains customers. The mandate: build a genuinely AI-native growth organization within a physical infrastructure business.
The ideal candidate is a product marketer at heart — someone who can define what the brand stands for and why households or small businesses should switch, and who ensures that message resonates everywhere, from a landing page to a WhatsApp reply or a retention call.
You should have owned a number, worked closely with a sales team, and know what it takes to make a commercial engine convert. This is a builder's role: the existing sales and marketing function got the company here; now it needs a leader to build a scalable growth system, tell the brand story at scale, efficiently grow a pipeline, and consistently deliver growth.
Customers invite this company into their homes to provide an essential service. Earning their trust means building relationships — now, at scale. We're looking for someone who can move the org from field-heavy to primarily digital while retaining the human touch, and scale that engine across Latin America.
What You'll Own
Product Marketing
Own positioning, messaging, and value proposition across all segments, cities, and countries
Drive pricing and packaging strategy — a competitive weapon, not just a cost-plus exercise
Design go-to-market plans for new offerings and expansions, using a 24–36 month horizon for both B2C and B2B
Translate customer insight into actionable positioning for the entire commercial org, from landing pages to field sales
Own the B2B and SMB narrative and roadmap alongside consumer strategy
AI-Native Growth
Lead the transition from field/direct sales to a digital-first, AI-powered acquisition engine
Define and build the AI-native capabilities needed for segmentation, acquisition, and retention
Own the full acquisition funnel — digital, field, and handoff — setting and managing CAC, conversion, and payback targets in partnership with finance
Define the metrics and accountability structure to make growth performance clear and actionable
Commercial Direction and Enablement
Set strategic direction for sales and enablement across the company's core markets
Own the roadmap from field-heavy to digital-first, defining milestones and driving accountability
Connect marketing, sales, and customer experience to ensure the commercial org operates as a system
Brand and Retention
Own the brand as the company scales — consistent, distinctive, and "not-a-telco"
Drive retention and churn strategy in partnership with customer experience
Orchestrate customer marketing: onboarding, upsell, advocacy, and referral
Team and Operating Rhythm
Inherit a marketing, brand, and sales org — and raise its ceiling with strategic clarity, ambition, and AI-native capabilities
Own the operating rhythm: planning, budget ownership, and performance management across channels and campaigns
What We're Looking For
10+ years in growth or product marketing, at least 5 leading a team
Deep product marketing expertise: owned positioning, pricing/packaging, and go-to-market launches (not just campaign execution)
Experience in high-volume B2C categories: subscription, telco, utilities, fintech, or retail
Experience carrying a revenue or CAC number, with close collaboration with sales teams
Built AI-powered growth systems — automated funnels, predictive models, intelligent segmentation — and already doing this in practice
Strong analytical skills — comfortable with funnel data and able to explain CAC/LTV with numbers
Fluent Spanish and professional English; LatAm-based and bicultural preferred
Comfortable being hands-on at the leadership level, close enough to know when work isn't landing as intended
We are NOT looking for:
A CMO focused mostly on brand; this role requires commercial depth
Someone seeking to manage AI vendors — instead of building AI capability in-house
Someone needing a stable, well-defined playbook — here, you'll write it
Exclusive experience in mature markets with established digital acquisition infrastructure
Why This Role
Join a business with real traction and real customers, not just a hypothesis
Genuine scope: marketing, commercial direction, pricing, and brand all under one leader
Structured handover and onboarding with the outgoing growth leader for context and support
Direct line to the executive team, with the ability to shape strategy rather than just execute
