The Calix platform enables Communication Service Providers (CSPs) of all sizes to transform and future-proof their businesses. Through real-time data, automation, and actionable insights delivered via Calix One — our cloud-first, AI-powered platform — CSPs can simplify operations, collapse cost, and accelerate innovation. Calix One brings together the automation of everything and the experience of one, empowering customers to deliver differentiated subscriber experiences while driving acquisition, loyalty, and revenue growth. This is the Calix mission: to enable CSPs of all sizes to simplify, innovate, and grow, strengthening both their businesses and the communities they serve.
We’re at the forefront of a once in a generational change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences.
Web Personalization Strategist
Job Overview
Calix enables customers to transform operations and accelerate experiences to compete and win in any market. Calix innovation cycles are underpinned by a strong financial balance sheet and a people-first culture that routinely earns broad industry recognition—winning 81 culture and innovation awards since 2025 alone, as well as Fortune’s 100 Best Companies to Work For® in 2026.
We’re at the forefront of a once in a generation change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences.
The Web Personalization Strategist is responsible for executing and scaling web personalization across Calix web experiences using Adobe Target. This role focuses on delivering relevant, audience-based content experiences aligned to business priorities such as account, role, and provider type.
Working closely with Web Experience, Marketing, and Web Engineering, this hands-on role turns personalization strategy into live, governed experiences.
This position is ideal for an individual contributor who enjoys building real experiences, learning from performance, and continuously refining how personalization operates at scale.
Responsibilities and Duties
- Build, launch, and maintain personalized web experiences using Adobe Target
- Translate audience and segmentation strategies into executable personalization activities
- Implement and manage automated and AI-driven personalization capabilities, including Adobe Target features such as Auto-Target, Auto-Personalization, and recommendations where appropriate
- Establish and follow clear governance, documentation, naming, QA, approval, and launch-readiness standards for personalization activities
- Manage prioritization and sequencing when multiple personalization experiences affect the same page
- Coordinate with Web Engineering and cross-functional partners to ensure personalization activities are implemented cleanly and reliably
- Use targeted testing to validate personalization approaches and inform iteration
- Monitor performance, review reporting, and apply insights to improve relevance and outcomes over time
Required Qualifications
- Extensive, hands-on experience with Adobe Target, including personalization, audience targeting, and experimentation (3+ years)
- Experience delivering personalized web experiences in a production environment
- Ability to translate business goals into executable personalization logic
- Experience working in a web ecosystem that includes Adobe Experience Manager (AEM), including building and using Experience Fragments
- Familiarity with performance reporting, test results analysis, and web analytics tools such as Adobe Customer Journey Analytics, GA4, or similar platforms
- Strong organizational and documentation skills
- Ability to collaborate effectively with Marketing, Web Experience, and Web Engineering partners
Preferred Qualifications
- Experience with account-based or B2B web personalization
- Familiarity with Salesforce and 6sense data or audience segments to support personalization
- Experience helping mature or scale a personalization program, including standards, workflows, prioritization, measurement, and adoption across teams
What Success Looks Like
- Scalable, well-documented personalization experiences are live for priority audiences
- Personalization activities follow clear governance, QA, approval, and launch standards
- Testing and reporting create measurable learnings that improve future personalization decisions
- Personalization efforts show measurable improvements in engagement, relevance, or conversion, with a clear path for iteration and growth
Location
Calix India Development Center, Bengaluru
Hybrid Model (2-3 days in office)
