Web & SEO Copywriter

So, who are we?
IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.

We are seeking a Web and SEO Copywriter to create search-optimized, user-focused web content that drives organic traffic, improves discoverability, and converts visitors across the digital ecosystem.

Your team
This role sits within the Brand and Creative team at IG Asia, based across our APAC markets. You will be part of a regional creative department – spanning art direction, design, copy, video, and social – responsible for shaping IG’s brand presence and delivering creative output across all customer touchpoints.

Your role in the Team’s Success
You are a writer who understands that great web copy has to work twice – for the person reading it and the algorithm surfacing it. You know how to balance search intent with brand voice, and you use data to sharpen your instincts rather than replace them.

What you’ll do

You’ll write and optimise website copy for both SEO performance and user experience – conducting keyword research and integrating target terms naturally into content without sacrificing quality or brand voice. You’ll develop content briefs aligned to SEO strategy and search intent, and write meta descriptions, page titles, headers, and other on-page SEO elements with precision. Working closely with SEO specialists and content strategists, you’ll collaborate on content optimisation, audit and refresh existing web content to improve search rankings, and ensure all copy adheres to brand guidelines and regulatory requirements. You’ll also monitor content performance and bring data-driven optimisation recommendations to the team.
 

What you’ll need for this role

Requirements:

• 3 – 5 years of copywriting experience with a strong focus on web and SEO content

• Solid understanding of SEO principles, keyword research, and search intent

• Proven ability to write for both users and search engines without compromising quality

• Experience with CMS platforms and basic HTML

• Comfortable working with tools like Google Analytics, Search Console, and SEMrush

• Experience conducting keyword research and developing content briefs

• Strong working knowledge of on-page SEO elements – meta descriptions, title tags, headers, and more

• Familiarity with compliance requirements for financial services web content

• Understanding of content accessibility and UX writing principles

• Knowledge of financial services terminology and products is a plus

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm

• Think Big: Focus on the problems that most impact commercial outcomes

• Champion the client: Understand and prioritise client's needs

• Deliver at pace: Push for fast, sustainable growth;

• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

• Matched giving for your fundraising activity

• Flexible working hours and work-from-home opportunities

• Performance-related bonuses

• Insurance and medical plans

• Career-focused technical and leadership training in-class and online, incl. unlimited access to LinkedIn Learning platform

• Contribution to gym memberships and more

• Free Lunch/Snacks/Fruits

• A day off on your birthday

• Two days’ volunteering leave per year.

Learn more about the Perks here!
 

Join us for this exciting journey. Apply now!