SEO Manager- Lebanon

 

Role Summary and Impact

We are seeking an experienced SEO Manager to lead and implement our search engine optimization strategies, helping to drive organic growth and increased visibility for our media platforms. As an SEO Manager, you will work closely with editorial, marketing, and product teams to optimize content, improve search rankings, and enhance the overall digital presence of our media brand. The ideal candidate will have a deep understanding of SEO best practices, content strategy, and analytics tools, with experience in the fast-paced and dynamic media industry.

· Understand the client’s products, competition, industry landscape, marketing goals and objectives.

· Review and analyze competitor sites and understand their organic search approach.

· Define a campaign strategy and deliverables plan that meet or exceed client expectations including Keyword strategies for optimal on-site performance, Detailed site analysis & technical recommendations, Detailed content recommendations, and Comprehensive linking strategy.

· Work closely with other internal departments to develop fully integrated search campaigns.

· Attend client and agency meetings to present deliverables, campaign strategies, and tactics.

· Always maintain positive client relationships.

· Monitor, track and evaluate campaign performance analytics, based on client critical metrics.

· Review rankings and linking data against internal measurements for success.

· Review monthly client reports, verify accuracy and provide analysis.

· Optimize campaigns accordingly to maximize client investment and to resolve performance issues.

· Support Search Director in data acquisition or campaign insights for quarterly or annual business reviews.

· Present practical ideas for future marketing expansion or optimization.

· You're a life-long-learner. We need you to stay current with industry trends, standard methodologies, and discuss the potential impact with your team.

· You should think creatively and develop creative tactics to improve efficiency and drive more traffic to client assets.

· You're a considerate and standout colleague. You'll actively contribute to corporate initiatives, automation projects, process changes and rollouts.

· You're an ace at new business. You will periodically aid in creating new business presentations.

· Create, or assist in creating, POVs, standard and consistent approaches and key process documentation.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

· Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

· Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

· Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

· 4-5 years of organic search engine marketing/search engine optimization/SEO campaign management experience required.

· Previous experience in an agency environment highly desired.

· Strong background in data analytics and strategy. You must be comfortable manipulating very large datasets.

· Basic knowledge of HTML, Google Analytics and Search Console is expected.

· Experience in managing Google My Business and app optimization projects

· Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.