Account Executive, CPG

ABOUT PLACER.AI:

Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.

What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.

Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.

Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

SUMMARY:

Placer.ai is looking for a seasoned, hunter-minded Account Executive to win net-new logos in our Consumer Packaged Goods (CPG) vertical! This is a new business role: rather than inheriting an existing book, you will build your own pipeline from the ground up, prospecting into and working between 20-30 new accounts per month across CPG manufacturers and brands, spanning food and beverage, personal care, household goods, confectionery, toys and other consumer categories. You’ll partner with sales, category management, insights and trade marketing leaders to show how Placer’s foot traffic and audience insights help them make smarter decisions about distribution, store segmentation, demand forecasting and new product launches. Placer gives CPG teams the visit signal that complements the point-of-sale and panel data they already rely on: who is showing up at their retail partners’ stores, and how that is changing. When fully-ramped, you’ll be expected to handle 30+ meetings per week while maintaining a clean pipeline and actively keeping an accurate forecast. 

RESPONSIBILITIES:

• Prospect, open and close net-new CPG manufacturers and brands, owning the full sales cycle from first outreach to signed contract and working complex deals that require multiple touch points and meetings with key stakeholders across sales, category management, consumer insights, trade marketing and executive leadership.
• Build and manage your own pipeline (4x monthly sales target) through self-sourced outbound prospecting, moving a large number of transactions through the sales pipeline.
• Deliver tailored demos of Placer’s platform built around CPG use cases such as category management, store segmentation, demand forecasting, retail partner performance and new product launches, while interfacing with pre/post sales teams.
• Complete 20+ new demos of Placer’s platform per month.
• Position Placer alongside the syndicated point-of-sale and consumer panel data CPG teams already use (such as Circana, NielsenIQ and Numerator), showing how visit and audience insights add a view of their retail partners they can’t get elsewhere.
• Show CPG prospects how Placer insights can strengthen their retailer conversations, joint business plans and trade spend decisions.
• Share CPG market feedback with Placer’s product and marketing teams to sharpen our positioning and roadmap for the vertical.
• Achieve and consistently exceed monthly sales goals.

REQUIREMENTS:

• BA/BS or similar college-level education.
• 5+ years selling in the B2B Software space, including direct experience selling data, analytics or SaaS solutions to CPG manufacturers or brands.
• A proven track record of self-sourcing pipeline and winning net-new logos through outbound prospecting, with consistent quota attainment.
• Working knowledge of how CPG companies go to market, including category management, retailer relationships, trade spend and class of trade (grocery, mass, club, drug and convenience).
• Familiarity with the CPG data landscape, including syndicated point-of-sale data, consumer panels and retailer-shared data.
• Mastery of Command of the Message, MEDDPICC and/or other strategic sales methodologies and processes.
• Experience working with G-Suite: Gmail, Google Slides, Sheets, etc.
• Advanced understanding of working with SFDC or relevant CRM.
• Excellent, clear verbal and non-verbal communication skills.
• A positive attitude and a selfless approach to teamwork.
• An established network across CPG sales, category management, insights or trade marketing teams is a plus.
• Prior experience at a CPG manufacturer, retailer, broker or syndicated data provider is a plus.
• A proven ‘problem solver’ with the ability to work in a fast-paced, ever-growing startup organization.
• Travel is required up to 25% of the time for prospect meetings and conferences, including key CPG and retail industry events.

NICE TO HAVES:

• Demonstrated use of AI tools to work more efficiently—whether professionally or personally—and a curiosity for finding new ways to apply them.
• Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output.

WHY JOIN PLACER.AI? 

• Join a rocketship!
• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary
• Excellent benefits
• Fully remote

The U.S. annualized pay range for this position is $110,000 - $140,000 USD. In addition, certain roles have the opportunity to earn sales-based commissions. Base pay offered within the stated range may vary depending on multiple individualized factors, including job-related skills, professional experience, education and licenses (if applicable), work location and compensation market data.

Base pay is just a part of our total rewards program. Placer provides medical, dental and vision coverage as well as flexible time off, 401K and equity awards for certain roles.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER 

• About Placer.ai
• Placer.ai's $100M round C funding (unicorn valuation!)
• See our data in action at The Anchor
• Placer.ai in the news
• Video: About Placer for Commercial Real Estate

Placer.ai is committed to maintaining a drug-free workplace and promoting a safe, healthy working environment for all employees.

Placer.ai is an equal opportunity employer and has a global remote workforce. Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.