Organization Overview:
The Florida Panthers are in their 33rd season in 2026-27 as one of the National Hockey League's premier franchises. As back-to-back Stanley Cup Champions in 2024 and 2025, the Panthers have won 11 of their past 12 postseason series and captured four Eastern Conference Championships. The organization is led by President of Hockey Operations & General Manager Bill Zito, entering his seventh season, and President of Business Operations Michael White, beginning his first full season.
Anchored by a championship culture on the ice, the Panthers are equally committed to building a world-class sports and entertainment platform off of it. The organization focuses on delivering an elite guest experience across all venues, deepening the connection between the team and the South Florida community and continuing to grow the sport for the next generation. The Panthers operate four facilities in Broward County: Amerant Bank Arena in Sunrise which is home of Panthers home games, concerts and events, Panthers IceDen in Coral Springs, the state-of-the-art Baptist Health IcePlex in Fort Lauderdale and renovated War Memorial Auditorium which hosts concerts and events year-round.
The Panthers are owned by Vincent J. Viola, a graduate of the United States Military Academy at West Point and a veteran of the U.S. Army. That foundation of selfless service shapes the organization's identity at every level. The Panthers' pillar program, "Heroes Among Us," honors a U.S. military veteran at every home game, and the Florida Panthers Foundation directs its efforts across four core pillars: veterans' affairs, children's health and education, raising awareness for the endangered Florida Panther and growing youth hockey throughout the region. The organization remains deeply committed to empowering and strengthening the diverse communities of South Florida and the tri-county area.
Account Executive, Group Sales
- Organization: Florida Panthers Hockey Club
- Department: Ticket Sales
- Reports To: Sr. Manager, Group Sales
- FLSA Status: Exempt (Salaried)
- Employment Type: Full-Time
- Location: Amerant Bank Arena, Sunrise, FL — On-Site, Not Remote-Eligible
- Schedule: Flexibility required for evenings, weekends, and holidays as required by game and event schedules
Job Summary
The Florida Panthers and Amerant Bank Arena are seeking a driven and energetic Account Executive, Group Sales. In this fast-paced, competitive, and rewarding environment, this individual will be responsible for prospecting and selling group ticket packages to South Florida businesses, membership organizations, and clubs, creating a unique, first-class experience for every client.
The Account Executive, Group Sales will play a key role in maximizing revenue, building lasting client relationships, and driving annual event programming through both prospected leads and internal campaigns within the Florida Panthers database. This individual will oversee specific categories and leverage a full menu of ticket products — including season, suite, concert & event, and partial ticket packages — as well as various Fan Experience Packages to surpass sales goals. This is an on-site, full-time role reporting to the Senior Manager of Group Sales.
Essential Duties & Responsibilities
Sales Strategy
- Collaborate with the Senior Manager and Manager of Group Sales to develop and implement targeted sales strategies for group ticket packages across Florida Panthers games and Amerant Bank Arena events
- Execute sales campaigns that drive new business, renewals, and upselling opportunities by leveraging market insights, client feedback, and competitive analysis
- Conduct proactive outbound sales efforts — including phone calls, emails, and in-person appointments — to prospect, generate leads, and close new business
- Identify and pursue new business opportunities through cold calling, networking, referrals, and community engagement with South Florida businesses, schools, membership organizations, and clubs
Client Relations & Service
- Service and cross-sell existing group ticket clients to grow account base through repeat business, referrals, and upgrades
- Conduct in-venue appointments and group experience tours to assist in closing new business and showcasing the full scope of group offerings and Fan Experience Packages
- Handle incoming inquiries from sales prospects and existing clients with professionalism and urgency
- Maintain a high level of customer service through phone calls, emails, written communication, and in-person interactions both in and out of the office
- Participate in game day activities, including working sales tables and other assigned game day duties, to support ticket sales and service initiatives
Operations & Reporting
- Complete 70+ touchpoints daily consisting of calls, emails, text messages, appointments, and other outreach activities
- Follow organization process when using CRM and ticketing platforms (Unify, SeatGeek, Salesforce) to manage pipelines, track engagement, and ensure accurate reporting
- Oversee assigned group categories and optimize inventory to identify and communicate potential gaps to leadership, ensuring full utilization of all group products
- Meet or exceed assigned sales goals for all ticket products, including weekly, monthly, and game-by-game targets; provide regular updates to the Senior Manager of Group Sales on pipeline progress and revenue performance
- Assist with other projects, tasks, and events as assigned
Qualifications
- Experience: Previous experience in sales, preferably within sports, live entertainment, or hospitality; a proven ability to meet or exceed revenue targets in a fast-paced, high-volume environment is strongly preferred
- Sales Skills: Demonstrated success in prospecting, pipeline management, and closing new business, with a strong understanding of the consultative sales process and the ability to identify and capitalize on cross-selling, upselling, and renewal opportunities across group ticket products
- Client-Focused: Genuine commitment to delivering exceptional client experiences, building long-term relationships with businesses, schools, membership organizations, and clubs, and maintaining a high standard of service that drives retention and loyalty across a diverse client base
- Communication Skills: Strong interpersonal, verbal, and written communication abilities, with the confidence to present group ticket products effectively in both one-on-one and group settings; bilingual in English and Spanish preferred
- Technical Proficiency: Familiarity with ticketing platforms (SeatGeek, Unify) and Salesforce CRM preferred; proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) required
- Organization & Time Management: Highly detail-oriented with the ability to manage multiple priorities, accounts, and deadlines simultaneously in a dynamic, event-driven environment
- Core Competencies: Strong work ethic, ability to thrive in adversity, and a collaborative mindset that contributes positively to team culture
- Flexibility: Willingness and ability to work evenings, weekends, and holidays as required by game and event schedules
- Education: Bachelor's degree in Business, Marketing, Sports Management, or a related field preferred
Position Type / Expected Hours of Work
This is a full-time exempt (salaried) position. This role is not eligible for remote work. Must be able to work flexible hours, nights, weekends, and holidays as needed.
At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.
We welcome all to apply and join our team.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
