Job Description :
About the Function:
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role:
Lead the commercial development and execution of the Supermarkets channel across Bogotá and Cundinamarca, driving sustainable growth, distribution expansion, portfolio development and in-store execution excellence.
The role will also play a key part in strengthening the commercial capabilities of the Mass Channels team, supporting the expansion of Traditional Trade (TAT) and Local Consumption channels through effective route-to-market strategies, distribution development and execution standards.
This position requires a strong commercial mindset, cross-functional collaboration and the ability to influence teams and distributor partners to accelerate business performance across the region.
Key Responsibilities
1. Supermarkets Channel Development
- Lead the commercial agenda for supermarkets across Bogotá and Cundinamarca, ensuring sustainable volume growth, market share development and profitability.
- Identify new business opportunities through customer acquisition, distribution expansion and portfolio optimization.
- Develop customer plans focused on assortment, pricing, promotional effectiveness and execution excellence.
- Strengthen relationships with key customers and distributor partners to ensure effective implementation of commercial priorities.
2. Mass Channels & Route-to-Market Development
- Support the regional strategy to accelerate numeric distribution and market coverage across Traditional Trade (TAT) and Local Consumption channels.
- Partner with the Mass Channels team to identify distribution gaps, prioritize territories and unlock growth opportunities.
- Drive route-to-market initiatives to improve commercial productivity, customer reach and portfolio availability.
- Support the development of differentiated execution strategies according to customer segmentation and channel opportunities.
3. Commercial Capabilities & Team Development
- Act as a capability development partner for the Mass Channels team, strengthening commercial execution, customer management and business planning.
- Promote best practices in territory management, sales effectiveness, portfolio execution and performance tracking.
- Influence and mobilize cross-functional and distributor teams to deliver regional priorities.
- Foster a performance-driven culture through coaching, collaboration and continuous improvement.
4. Business Performance & Execution Excellence
- Monitor key commercial KPIs, including sales growth, numeric distribution, rate of sale, market share and execution standards.
- Translate business insights into actionable commercial plans to address performance gaps and capture growth opportunities.
- Collaborate with Sales, Customer Marketing, Revenue Growth Management and distributor partners to maximize investment effectiveness.
- Ensure disciplined execution of commercial initiatives, promotional plans and regional priorities.
Experience / Skills Required
Experience
- Experience in commercial roles within FMCG, preferably in Modern Trade, Supermarkets, Traditional Trade or distributor management.
- Proven ability to manage commercial negotiations, customer relationships and business development initiatives.
- Experience working with distributors, indirect sales models or route-to-market strategies is highly desirable.
- Demonstrated ability to influence cross-functional teams and drive results through collaboration.
Functional & Leadership Skills
- Commercial Acumen: Strong understanding of customer profitability, portfolio management, pricing and promotional effectiveness.
- Strategic Thinking: Ability to identify market opportunities and translate commercial priorities into executable plans.
- Route-to-Market & Distribution: Knowledge of distribution models, territory development, numeric distribution and sales productivity.
- Performance Management: Strong analytical capabilities and ability to manage KPIs, identify gaps and implement corrective actions.
- Influencing & Collaboration: Ability to engage, coach and mobilize teams without necessarily having direct reporting lines.
- Execution Excellence: Results-oriented mindset with strong planning, prioritization and follow-through capabilities.
- Adaptability & Ownership: Ability to operate in dynamic environments, challenge existing ways of working and proactively drive business improvements.
Key Success Measures
- Sustainable sales growth and market share development in the Supermarkets channel.
- Expansion of numeric distribution and customer coverage across priority territories.
- Improvement in rate of sale and portfolio execution across key channels.
- Increased commercial productivity and effectiveness of the Mass Channels team.
- Strong execution of regional commercial plans and effective collaboration with distributor partners.
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Regular
Primary Location:
Bogota - IMC
Additional Locations :
Job Posting Start Date :
2026-10-20
