Advertising Specialist

Job Description
The Advertising Specialist plays a critical role in executing and optimizing advertising strategies for brands across major marketplaces like Amazon, Noon, and Target. This role supports Advertising Strategists by managing day-to-day tasks, maintaining strong communication, and ensuring operational excellence across campaigns. The Advertising Specialist contributes to both the technical execution and support of advertising initiatives to drive performance and client satisfaction.

Essential Duties and Responsibilities

• Partner closely with Advertising Strategists and cross-functional teams to support the development and execution of advertising.

• Manage and monitor advertising campaign tasks using internal project management tools.

• Own or co-own portions of the advertising workflow including keyword research, campaign builds, and performance monitoring across Amazon, Walmart, and Target.

• Proactively coordinate between the Campaigns and Keywords teams and the Special Projects team, ensuring alignment and timely execution of tasks.

• Build performance reports to support strategic decisions and client updates.

• Contribute to the development of performance reports to aid strategic decisions and client updates.

• Lead or assist with the execution of technical advertising projects.

• Maintain a deep understanding of marketplace-specific advertising best practices and business operations.

• Communicate proactively with strategists to provide updates, flag risks, and ensure smooth project closures.

• Leverage internal software and tools to ensure accuracy, efficiency, and timely delivery of advertising tasks.

• Collaborate with and support premium and complex brands across various product categories.

Qualifications

• 6+ months of hands-on experience in pay-per-click (PPC) advertising, preferably within Amazon Ads, Walmart Connect, similar e-commerce platforms, or Google Ads.

• Proven experience with campaign building, including keyword research, ad group structuring, and targeting setup.

• Strong analytical skills with the ability to interpret advertising performance data and create clear, actionable reports.

• Familiarity with internal reporting tools, Excel/Google Sheets, and ad platforms' native dashboards.

• Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment.

• Excellent communication skills and comfort working closely with cross-functional teams across time zones.

• Self-starter with strong attention to detail and a desire to grow in the digital advertising space.

Required Skills and Abilities

• Interpersonal Skills: Self-motivated, team player, builds trust, action and results-oriented; open and collaborative style; must be comfortable working in an environment where ideas are shared and challenged.

• Communication Skills: Strong, professional written, oral, interpersonal and presentation skills and the ability to effectively interface with all ranges of employees and customers.

• Attention to Detail: Thoroughness in accomplishing tasks, double-checking the accuracy and quality of own work to provide precise and consistent outputs.

• Problem-Solving Skills: Ability to operate as both an effective tactical and strategic thinker; excellent and creative problem-solving skills, including negotiation and conflict resolution; able to apply independent judgment and provide insightful analysis in a team setting.

• This role is for India general shift.

Our Core Values

• Data Fanatics: Our edge is always found in the data

• Partner Obsessed: We are obsessed with partner success

• Team of Doers: We have a bias for action

• Gamechangers: We encourage innovation

Why Pattern?

• The company is a rocket ship experiencing phenomenal growth

• We have tailwinds and a long runway; we’re barely scratching the surface

• We have big opportunities that will get you energized and excited

• Equity and competitive salary

Disclaimer:
The preceding description is not designed to be a complete list of all duties and responsibilities required of the Advertising Specialist. May be required to perform other related duties as assigned.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.