B2B Paid Advertising Specialist

Accountabilities:

• Execute and manage paid advertising campaigns across platforms including Google Ads, Meta, TikTok, LinkedIn, and other relevant channels.
• Maintain accurate campaign setup, tracking, naming conventions, targeting, creative implementation, and quality assurance while minimizing errors that could affect performance or revenue.
• Independently manage campaign timelines, budgets, pacing, daily performance, and routine account operations.
• Build, launch, monitor, and optimize paid advertising campaigns from initial setup through ongoing performance management.
• Analyze campaign data to identify trends, performance issues, growth opportunities, and actionable optimization strategies.
• Develop data-backed testing hypotheses and manage client testing roadmaps, including prioritizing experiments and coordinating next steps.
• Ensure advertising spend remains aligned with approved budgets and proactively identify pacing risks, inefficiencies, or opportunities.
• Prepare and present performance reports and campaign recaps, using clear data storytelling to communicate results, insights, and recommended actions.
• Maintain a strong client-first approach by incorporating business objectives, constraints, audience needs, and brand considerations into campaign decisions.
• Work closely with lead strategists and other team members to solve problems, coordinate priorities, and deliver high-quality work on schedule.
• Use AI-powered tools and advertising technology to improve efficiency, performance analysis, reporting, and operational workflows.
• Contribute ideas, processes, frameworks, and automation opportunities that improve team effectiveness and client outcomes.
• Stay calm and solutions-oriented when responding to performance volatility, technical issues, campaign changes, or unexpected results.

Requirements:

• 1–2 years of professional digital marketing experience; agency experience is a plus.
• At least 1 year of experience in direct-response marketing, particularly in e-commerce; experience with B2B or lead-generation campaigns is advantageous.
• At least 1 year of hands-on experience managing direct-response campaigns through Meta Ads and/or Google Ads, with additional platform experience such as TikTok, LinkedIn, Pinterest, Microsoft, YouTube, or similar channels considered a plus.
• Experience contributing to or leading paid advertising strategy for direct-response marketing initiatives.
• At least 1 year of experience working with analytics and marketing technology such as Google Analytics and Shopify.
• Experience communicating directly with clients and managing client-facing responsibilities.
• Strong Excel skills, including the ability to work confidently with advanced spreadsheet functionality and performance data.
• Strong analytical skills with the ability to interpret advertising performance and translate data into actionable recommendations.
• Excellent organization, time management, reliability, and attention to detail, with the ability to manage multiple priorities independently.
• Self-starter mindset with strong ownership and a willingness to take initiative without requiring constant supervision.
• Entrepreneurial approach with a genuine interest in problem solving, experimentation, continuous learning, and professional development.
• Strong written and verbal communication skills and the ability to collaborate effectively with strategists, clients, and cross-functional teams.
• Comfort using AI tools such as ChatGPT, Gemini, Perplexity, or comparable technologies to support research, analysis, writing, automation, and marketing workflows.
• Familiarity with key paid media performance metrics, including CPA, ROAS, pacing, conversion performance, and budget efficiency.

Benefits:

• Base salary plus commission opportunities.
• Comprehensive medical, dental, and vision insurance, with up to 100% employer contribution toward employee monthly premiums.
• 401(k) plan with a 4% employer contribution match.
• Unlimited paid time off available from the first day of employment.
• 12 observed U.S. national holidays plus 2 mental health recharge days annually.
• Up to 4 hours of paid Volunteer Time Off per quarter for philanthropic activities.
• Fully flexible work environment, with remote, in-office, or hybrid options.
• One-time $100 USD work-from-home stipend added to the first paycheck.
• Employee Assistance Program supporting employee well-being.
• Ongoing learning and development programs supporting personal and professional growth.
• Opportunities for career advancement, leadership development, and expanded responsibilities within a growing organization.
• Quarterly recognition programs that may include awards, prizes, and performance recognition.
• Opportunities to participate in diversity, equity, and inclusion initiatives.
• Remote flexibility designed to support productive and collaborative work.
• Opportunities to work with AI-powered marketing technology and develop modern performance marketing capabilities.