AI Creative Strategist

Accountabilities:

Develop creative acquisition strategies: Translate audience insights, market trends, and campaign performance data into compelling advertising concepts, messaging angles, hooks, offers, and creative formats that drive app acquisition.
Own the creative testing roadmap: Collaborate with the Director of User Acquisition to establish testing priorities, define creative hypotheses, determine testing sequences, and identify the insights each campaign should generate.
Produce AI-powered advertising content: Independently create high-quality static images, videos, and UGC-style advertisements using AI-powered image, video, voice, and editing tools alongside traditional design software.
Scale creative production: Develop multiple advertising variations across formats, lengths, hooks, languages, and platform specifications to support high-volume testing and continuous campaign optimization.
Drive performance marketing messaging: Write persuasive advertising copy, scripts, headlines, hooks, and on-screen text for paid campaigns, app store listings, and landing pages while maintaining brand consistency.
Manage creative testing and optimization: Work closely with channel managers across Meta, TikTok, Google, and Apple Search Ads to launch creative experiments, evaluate results, and continuously improve campaign performance.
Analyze creative performance: Monitor key metrics, including hook rates, click-through rates (CTR), cost per install (CPI), customer acquisition cost (CAC), and conversion rates, using insights to determine which creatives should be scaled, refined, or discontinued.
Identify and address creative fatigue: Monitor advertising performance to identify declining engagement or conversion rates, proactively replacing underperforming content with fresh concepts and creative variations.
Build scalable AI production workflows: Establish efficient AI-powered production pipelines, including tools, templates, prompts, and repeatable processes that enable high-volume creative output without compromising quality.
Maintain creative intelligence: Build and maintain a centralized record of successful audiences, messaging angles, offers, hooks, and formats, sharing insights with user acquisition, brand, product, and partner marketing teams.
Coordinate external creative resources: Brief and manage freelance designers, UGC creators, production vendors, and other external partners when additional capacity or specialized creative expertise is required.
Collaborate with internal creative teams: Work with the central AI design team to leverage production tools, prompt libraries, templates, and brand guidelines while identifying opportunities for further workflow improvements.
Ensure responsible AI production: Follow established policies governing AI usage, data privacy, intellectual property, and content rights, including permissions related to likenesses, music, and fitness trainer content.
Strengthen cross-functional alignment: Partner with brand, product, and partner marketing teams to incorporate product launches, new features, creator content, and brand positioning into paid acquisition campaigns.
Deliver measurable growth: Establish a consistent weekly creative testing cadence, increase the share of advertising investment allocated to winning concepts, and improve acquisition performance through continuous experimentation.
Build the creative function: Help establish a scalable, AI-first creative operation that increases production volume, accelerates learning, and supports business growth without requiring proportional increases in headcount.
Requirements:
Education: Bachelor's degree in Marketing, Design, Communications, or a related field, or equivalent professional experience.
Professional experience: At least 5 years of experience in performance creative, creative strategy, growth marketing, or a related field, with direct responsibility for paid social advertising or mobile application acquisition campaigns.
Demonstrated results: A strong portfolio of advertising campaigns that you have personally conceptualized and produced, supported by measurable performance results and clear explanations of what worked, what did not, and why.
AI production expertise: Hands-on experience using AI-powered image generation, video creation, voice, and editing tools, with examples of workflows developed to improve production efficiency, quality, accuracy, and brand consistency.
Creative production skills: Proficiency in professional design and video editing software, with the ability to independently produce engaging, platform-ready advertising assets.
Copywriting expertise: Demonstrated ability to develop high-performing advertising hooks, scripts, headlines, and on-screen messaging, supported by campaign performance results.
Performance analytics: Experience analyzing creative performance metrics, including hook rate, CTR, CPI, CAC, and conversion rates, and using these insights to make informed decisions about creative optimization and investment.
Advertising platform knowledge: Working knowledge of advertising formats, specifications, and creative best practices across Meta, TikTok, Google, and Apple Search Ads.
Creative testing methodology: Experience developing and managing structured creative testing processes, evaluating multiple concepts, identifying winning variations, and continuously improving advertising performance.
Freelancer and creator management: Previous experience briefing and coordinating freelancers, UGC creators, production partners, or external creative vendors.
Strategic and creative mindset: Ability to combine strong creative instincts with analytical thinking, identifying attention-grabbing concepts while understanding their impact on business performance.
Execution and organization: Highly organized and proactive, with the ability to manage multiple creative workstreams and consistently deliver new concepts and advertising variations on a weekly basis.
Adaptability: Comfortable working in a fast-paced, evolving environment where experimentation, rapid iteration, and continuous learning are essential.
Consumer technology experience: Experience with consumer subscription businesses or mobile applications is preferred, particularly in health, fitness, or wellness.
UGC and creator marketing: Experience scaling user-generated content and creator partnerships for paid advertising campaigns is an advantage.
International marketing: Familiarity with adapting and localizing advertising creative for different languages, audiences, and international markets is beneficial.
Creative analytics: Experience building creative testing frameworks, performance dashboards, or systems for tracking and sharing advertising insights is preferred.
Travel availability: Willingness and ability to travel up to 10% as required.
Work authorization: Must be authorized to work in the United States without requiring employment sponsorship.
Benefits:
Competitive compensation: Annual salary ranging from $135,000 to $150,000, depending on qualifications, experience, geographic location, job level, and applicable compensation arrangements.
Remote work opportunities: Opportunities to work remotely within eligible U.S. states, subject to business and location requirements.
Innovative working environment: Opportunity to work with advanced AI technologies and help shape the future of creative production and performance marketing.
Professional growth: Opportunity to develop expertise in AI-powered advertising, user acquisition, creative strategy, and performance-driven marketing.
Creative ownership: Significant autonomy and responsibility to build a creative production and testing engine from the ground up.
Cross-functional collaboration: Work closely with experienced professionals across user acquisition, design, product, brand, and marketing.
Meaningful product impact: Contribute to the growth of an innovative fitness application focused on personalized health, physical fitness, mental well-being, nutrition, and active recovery.
Equal employment opportunities: All qualified applicants are considered without discrimination based on race, color, religion, sex, national origin, age, ancestry, disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status, or any other characteristic protected by applicable law.