Assistant Manager, Marketing

Job Description:

Job Specifications:

• Responsible for developing and executing product marketing strategies to drive product awareness, market penetration, and sales growth.

• To supports product launches, creates marketing and promotional materials, manages campaigns and market activations.

• Works closely with Sales, Product Development, and Operations to ensure effective product positioning and customer engagement.

• To supports dealer and stakeholder communications, monitors market trends and customer feedback, and ensures consistent brand messaging across all channels.

• Gather market intelligence which includes competitors’ activities, pricing, and products to management.

• Coordinate with cross-functional teams (especially Product team, Sales team, Business Development) to support business and commercial objectives.

• To drive integrated marketing and promotional initiatives for Agri-Bio products, machines, and services across all channels, including face-to-face engagement, social media platforms (TikTok, LinkedIn, Instagram, Facebook, YouTube), email marketing, digital campaigns, trade publications, and marketing collateral, to enhance brand visibility, customer engagement, and market penetration.

• Support sales growth and market penetration through effective marketing strategies

• Enhance brand visibility and strengthen product positioning in the market.

• Support successful product launches and go-to-market execution.

• Translate product features into clear customer value propositions.

• Generate customer awareness, demand, and engagement.

• Support sales teams with marketing tools, materials, and activation programs.

• Gather market insights, customer feedback, and competitor information to support business decisions.

• Ensure consistent product messaging and brand communication across all channels.

Job Requirements:

• Candidate must be possess bachelor’s degree in marketing, Business Administration, Mass Communication, Digital Marketing, Agricultural Business, or related field from a recognized university in Malaysia or equivalent.

• Minimum 1-2 years of experience in product marketing, brand management, digital marketing, or related role.

• Experience in agri-business, machines, FMCG, industrial products, or B2B marketing is an added advantage.

• Strong knowledge of product marketing, branding, and integrated marketing communications.

• Good understanding of Malaysian market landscape, dealer network engagement, and customer behavior.

• Knowledge of digital marketing tools, social media platforms, and content management systems.

• Familiarity with Malaysian business communication practices and basic regulatory/compliance requirements for marketing materials.

• Good understanding of market research, competitor analysis, and customer insight gathering.

• Strong communication skills in Bahasa Malaysia and English (written and spoken).

• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and basic design tools such as Canva or Adobe tools.

• Strong project coordination, stakeholder management, and event management skills.

• Good analytical, planning, and reporting skills.

• Creative, proactive, and able to work independently with minimum supervision.

• Willing to travel for field visits, dealer engagement, roadshows, exhibitions, and business events when required.

To apply, please submit your resume and cover letter outlining your interest for this role.