SUMMARY/JOB PURPOSE
The Associate Director, GU Marketing - Key Customer Strategy is responsible for supporting brand strategy development and execution. This role will be directly linked to Marketing Strategy, and responsibilities span key customer engagement, insights collection, strategic planning, and development of peer-to-peer education resources to support field teams. The Associate Director, GU Marketing - Key Customer Strategy will work collaboratively with key stakeholders to ensure brand objectives are met.
ESSENTIAL DUTIES/RESPONSIBILITIES
- Key Customer Strategy & Advisory Boards:
- Strategically prioritize key customer strategy resources and activities to focus on those with high impact that support strategic insight capture and decision making.
- Partner with Field Based Marketing, Sales and Access teams on thought leader engagement identification, segmentation, insights gathering, regional strategic initiatives and development of tailored strategies for priority accounts and institutions.
- Partner with Field Based Marketing team on congress engagement with key opinion leaders to gather insights and assess strategic implications to the brand.
- Effectively lead core teams to plan, develop strategic objectives, create discussion content, and execute advisory boards for various key customer audiences.
- Lead annual commercial advisory board planning and monitoring including managing the budget and ensuring compliance.
- Prepare and present advisory board output, collaborating and communicating frequently with Commercial and Medical Leadership.
- Manage vendor relationship and responsibilities for business rules, compliance, budget and execution of GU advisory board plan and scope.
- Effectively lead development of all peer to peer speaker bureau content to ensure alignment with brand strategy.
- Market Intelligence:
Support Strategy Senior Marketing Director with:- Partner effectively with cross-functional internal and external stakeholders to create a comprehensive plan, develop a process, and continually capture insights from various activities to inform strategy and execution
- Proactively identify relevant data events at major congresses and develop a plan to gain key customer insights on the impact of these events on clinical practice.
- Collaborate with CI team to ensure key market events are being closely monitored and rapidly communicate commercial implications of these events across the organization
- Partner with promo team to continuously monitor and analyze competitor promotional activities, messaging, and customer engagement tactics to identify trends, anticipate competitive threats, and inform strategic and tactical decision-making across the GU portfolio
- Partner with Market Planning team to identify insights gaps, define research objectives, and pull through insights into brand strategy
- Present commercial implications of key events to field organization and other relevant stakeholders
- Performance Tracking & Reporting:
Support Strategy Senior Marketing Director with:- Track marketing key performance indicators to ensure brand objectives and goals are being met
- Present brand performance across the organization including to senior leadership
- Performs other duties as assigned
- Complies with all policies and standards
SUPERVISORY RESPONSIBILITIES
- No supervisory responsibilities.
EDUCATION/EXPERIENCE/KNOWLEDGE/SKILLS & ABILITIES
Education
- Master’s degree in related discipline and 9 years of relevant experience; or
- BS/BA degree in related discipline and 11 years of relevant experience; or
- Equivalent combination of education and experience.
Experience
- Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
- Highly experienced in interacting with key opinion leaders and other account stakeholders
- Experience in pharmaceutical marketing and brand strategy development
- Oncology experience is strongly preferred
- Management consulting experience is a plus
Knowledge, Skills and Abilities
Required:
- Ability to effectively prioritize and delegate activities
- Ability to inspire and influence others without authority
- Talent for blending innovation with pragmatic execution
- Ability to network and collaborate internally and externally
- Ability to draw insight from market research, key opinion leaders, the sales force, and other sources to optimize strategic activities
- Demonstrated strategic thinking, initiative and creativity
- Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
- Strong presentation, verbal and written communication skills
- Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
Travel Requirements
- 30% This position required up to 30% travel.
#LI-JP1
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The base pay range for this position is $195,000 - $277,500 annually. The base pay range may take into account the candidate’s geographic region, which will adjust the pay depending on the specific work location. The base pay offered will take into account the candidate’s geographic region, job-related knowledge, skills, experience and internal equity, among other factors.
In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan. Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.
If you have a disability and need an accommodation in relation to the recruiting process, please email us at: ApplicantAccommodations@exelixis.com.
WORKING CONDITIONS:
Our office is a modern space that fosters collaboration and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere. We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.
DISCLAIMER:
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
