This is a hybrid role and will require frequent on-site presence at our Cambridge MA facility
About This Role:
As the Associate Director, Integrated Insights, Analytics and Market Research you will be a pivotal member of the US Decision Sciences team supporting our Alzheimer's product while working closely with the US Brand team to uncover actionable customer and market insights for a single inline or pipeline asset across indications. You will lead the charge in crafting the integrated insights narrative for this asset, integrating both primary research and secondary data to create executive-ready storytelling that informs brand and launch decisions. Your role will significantly influence the strategic direction by synthesizing complex data into clear insights that shape brand priorities and align with decision points. This is an individual contributor role, yet integral to the success of the brand, providing crucial insights that drive business decisions.
What You’ll Do:
Design and execute primary market research such as segmentation, message testing, and patient/HCP studies
Analyze and synthesize secondary data, including claims and market data, to track performance and surface opportunities
Serve as the go-to insights partner for the asset, aligning work to brand priorities and decision points
Own the integrated insights narrative across research and secondary analytics; translate findings into clear recommendations
Frame ambiguous problems, propose the right research/analytics approach, and manage vendor scope, timelines, and deliverables end-to-end
Develop executive-ready materials tailored to senior stakeholders and present them with clarity and confidence
Partner cross-functionally with teams like Marketing and Market Access to translate insights into action
Contribute to Integrated Customer Planning (ICP) and budget planning by providing customer/market inputs
Support KPI and dashboard requirements by defining questions, metrics, and implications with analytics partners
Who You Are:
You are a market research expert who thrives on connecting dots across research and data to craft a clear story. You handle ambiguity with ease, structuring questions and choosing methods that drive decisions. As a credible cross-functional partner, you adapt your communication style to the audience, ensuring clarity and impact. Your high ownership and execution discipline allow you to manage multiple priorities seamlessly in a fast-moving environment.
Required Skills:
Bachelor’s degree required (Business, Data Sciences, or related); Master’s (MBA/MS) preferred
Minimum 8 years of experience in a pharma/biotech company in market research or at a market research vendor/consultancy and have extensive experience in variety of market research methodologies and projects in areas of: demand assessment, segmentation, concept and message testing, FF effectiveness studies, ATU's etc. across multiple therapeutic areas
Depth in at least two competency areas: primary research methods and secondary analytics
Demonstrated experience leading projects end-to-end, including problem definition and vendor management
Strong synthesis and storytelling skills with the ability to produce concise, executive-ready PowerPoint deliverable
Working knowledge of common pharma data sources and analysis/visualization tools
Preferred Skills:
Forecasting familiarity as a plus
Experience in Neurology - MS, SMA, Alzheimer's, Migraine, ALS, Parkinsons Epilepsy etc. is highly desired
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.