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Canada
Hybrid
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About Integrated Marketing Analytics (IMA)
Integrated Marketing Analytics (IMA) is the analytics intelligence and measurement function within Monks’ Data and Digital Media practice. IMA is accountable for how performance is measured, how insights translate into business decisions, and how the full breadth of Monks’ capabilities comes to life inside each account. IMA combines deep measurement expertise with the senior client-advisory practice - and is the engine through which client trust compounds into long-term growth. As AI reshapes consulting delivery and marketing measurement, IMA leads that shift across the practice. IMA serves four client archetypes - Global Accounts, Content Accounts, Media-First Accounts, and Marketing/Web/CRM/Tech and AI-Implementation - with a consistent operating model and leadership standard across all four.
This level is for developing leaders who make significant contributions through deep expertise and strategic execution. It spans three related titles: Associate Director and Lead on the management path, and Principal on the senior individual-contributor path. Individuals here lead teams or operate as senior ICs, spearheading complex projects aligned to long-term objectives, providing input into strategy within their function, and beginning to carry account-economics accountability - workstream profitability, scope discipline, and growth signals - ahead of full P&L ownership at Director. On the individual-contributor path, Principal is the senior technical-authority apex of the practice - a peer in influence to the management titles - creating value through methodology leadership, productized IP, and delivery economics rather than through P&L ownership.
The work differs by team - Global Accounts, Content, Media-First, or Marketing/Web/CRM/Tech - but the standard is consistent: own complex, high-stakes work; influence outcomes across functions or client portfolios; and start to think and act like an owner of the relationship, not just the deliverable.
Lead complex projects or programs end to end across one or more accounts - shaping the approach, orchestrating the team, and owning the outcome at a senior level.
Take first-line accountability for the economics of your workstreams - utilization, scope discipline, and margin within your remit - and partner with account leadership on planning and resourcing.
Provide input into strategy within your function and influence outcomes across functions or client portfolios. Connect the analytics to the client’s broader business agenda.
For the senior-IC path: serve as a senior expert and authority whose depth shapes the practice, leads the most demanding work, and sets methodological direction.
For the management path: lead a team, own delivery quality across multiple workstreams, develop talent, and manage performance within your remit.
Hold senior working relationships and at least one executive-adjacent relationship. Identify and qualify growth opportunities, and bring them to account leadership with a defined client need and rough scope.
Identify qualified AI use-cases, build early business cases, and integrate Monks.Flow and partner platforms into how the team delivers and how clients measure.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.
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This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.
This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
