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Los Angeles, California, United States
Hybrid
We're looking for an Associate Director of Influencer Marketing to lead and scale our creator partnerships across channels. You'll own strategy, execution, and measurement — building a program that drives real brand love and measurable revenue. This role sits at the intersection of culture, content, and commerce, and reports directly to the VP of Growth Marketing.
In this role, you’ll lead the vision for Influencer marketing at Our Place. If you’re a fierce negotiator, a strategic thinker who loves being creative and thoughtfully organized without being over-processed— we’d love to hear from you!
We believe some of the best ideas happen when we’re together! Right now, teams come into our beautiful new West LA headquarters on Tuesdays and Thursdays to collaborate and connect. In the future, we may ask teams to come in more often — because some things are just better in person. We’re looking for someone who’s excited about being part of an in-person, collaborative culture and is comfortable with the flexibility that comes with a growing, hybrid workplace
Steward influencer strategy from tier mix (nano through macro) and category focus to seasonal programming and always-on activations.
Source, negotiate, and manage partnerships including identifying talent, leading contract negotiations, and cultivating long-term creator relationships that extend beyond transactional campaigns.
Drive performance and accountability: define KPIs, own reporting, and optimize in real time. Connect influencer activity to downstream outcomes including traffic, conversion, and revenue.
Partner with the paid social team to whitelist high-performing creator content and maximize reach through boosting and dark posting.
Architect Influencer tech stack (e.g. ShopMy) and establish scalable processes for outreach, briefing, and review.
Collaborate with Creative Strategist and Channel Managers to execute a best in class persona marketing program
6+ years in influencer marketing, ideally with 2+ years in-house at a DTC or consumer brand
Proven track record of scaling social commerce programs, specifically on TikTok Shop
Ability to tie creator programs to measurable business outcomes
Comfortable leading contract discussions and managing high-value talent
Analytical mindset, comfortable with attribution models, EMV, CPE, and performance dashboards
Prior experience managing or mentoring junior team members
A chance to share in our wins — all full-time team members are eligible for our discretionary annual bonus plan
Benefits that actually benefit — top-tier medical, dental, and vision to keep you feeling your best
Plenty of time off — generous PTO, and synchronized time off (we all log off together so you can actually rest)
We invest in you — $500 a year for learning & development, plus an optional 401k plan so future you is covered
All the kitchen treats — team member discount, an annual our place gift card, and of course, lots of our place goodies for your home
A workspace worth leaving your house for — a beautiful office with a creative studio, multiple kitchens, and plenty of room for big ideas
Tuesday lunches — catered meals so you can catch up with your teammates over something delicious
A culture of connection — team events, activities, and an annual company retreat because we like hanging out together
A team full of kind, thoughtful humans who actually care — because the people make this place
