Associate Director, Patient Marketing

• Responsibilities Patient Strategy

  • Support the develop and execution of a comprehensive U.S. patient marketing strategy across the product lifecycle, including unbranded disease awareness and branded campaigns
  • Maintain and continuously refine the patient journey by identifying new inflection points, emotional hurdles, and barriers to treatment through ongoing insights collection
  • Support patient-focused market research, in collaboration with the market insights & patient advocacy teams, to ensure all brand messaging resonates with the lived experience of patients with systemic mastocytosis and GIST

  Resource and Digital Ecosystem Development Lead the creation of patient-facing materials and partner closely with the HCP Marketing and Sales teams to ensure patient resources are effectively utilized by the field in the clinical setting

  • Design and implement an integrated digital ecosystem (e.g., branded patient websites, paid search, social, CRM, programmatic) that supports education, engagement, activation, and treatment adherence
  • Track foundational metrics/KPIs and optimize performance in real-time
  • Develop and oversee data-driven omnichannel strategies for patients cross multiple disease states to ensure high-impact outreach and engagement, and a strong KPI-based evaluation and optimization
  • Ensure omnichannel plans align with brand strategy and launch plans and support HCP teams with omnichannel needs
  • Integrate innovations, including AI-enabled tools, to accelerate marketing outcomes

  Leadership and Collaboration

  • Lead the internal integration of patient insights across the organization, partnering with cross-functional teams to bridge the gap between clinical data and patient experience, ensuring a seamless and unified brand journey
  • Partner with Patient Advocacy, Patient Services and Market Access teams to build messaging and support tools that address education, affordability, reimbursement, and treatment continuity
  • Coordinate with the Patient Advocacy team to ensure brand strategies align with the broader goals of the Systemic Mastocytosis & GIST patient communities

Qualifications:

• • Bachelor’s degree required; Advanced degree (e.g., PharmD, MBA) preferred
  • Oncology and/or rare disease launch experience required
  • 5+ years of experience in pharmaceutical, biotech, or healthcare marketing, with 2+ years of experience in patient marketing
  • Proven success in digital patient marketing (web, social, SEO/SEM, CRM, and paid media strategy) and media planning and execution
  • Deep understanding of the patient journey and emotional drivers of behavior in rare disease and/or oncology disease populations
  • Experience collaborating with patient services (Patient Advocacy and PSP) to develop aligned messaging and support tools
  • Demonstrated ability to thrive in a fast-paced biotech environment
  • Travel required (up to 25%), including occasional weekends
  • Location: Waltham, MA (surrounding areas) required

  Knowledge And Skills

  • Ability to build clear and differentiated patient-friendly messaging to convey clinical benefit
  • Strong analytical and problem-solving skills, with the ability to leverage market research and performance data to inform decisions and optimize impact
  • Demonstrated experience developing and executing omnichannel strategies across multiple audiences and touchpoints
  • Strong project management and operational execution skills; able to manage multiple workstreams and launch-critical deadlines in a fast-paced environment
  • Excellent communication, storytelling, and presentation skills—able to simplify complex clinical information for varied audiences
  • Experience managing agencies/vendors, budgets, and complex project plans with strong operational rigor and attention to detail
  • Strong understanding of MLR processes
  • Strong cross-functional leadership skills, including the ability to influence without authority

Salary Range:

$195,000- $230,000 USD