Associate Manager, Platform Support

Location:

Job Summary:

Responsibilities

• Support day-to-day CRM campaign execution across Email, SMS, and Push, including build, configuration, testing, deployment, and post-launch validation 
• Build one-time, recurring, and triggered campaigns within Salesforce Marketing Cloud (SFMC) 
• Assist in journey builds, automations, segmentation, and personalization setup 
• Execute database list selection and dynamic content configurations 
• Follow established QA processes to ensure accuracy, deliverability, and on-time execution 
• Monitor campaigns post-deployment and flag issues or discrepancies 
• Support behavioral and lifecycle-triggered programs for retention and re-engagement 
• Assist with A/B tests and segmentation tests to support performance optimization 
• Track channel performance metrics and contribute to reporting for Email, SMS, and Push campaigns 
• Maintain campaign calendars and assist with creative trafficking and asset coordination 
• Partner with Analytics, BI, and CRM teams to ensure audiences and data are available for campaign execution 
• Collaborate with Creative, Ecommerce, and IT teams to support campaign requirements and timelines 
• Help maintain documentation for campaign processes, builds, and CRM standards 
• Stay current on CRM channel best practices, SFMC capabilities, and deliverability standards 

Qualifications

Experience:

• 2–4+ years of hands-on CRM or email marketing experience 
• Required: Prior experience using Salesforce Marketing Cloud (SFMC) 
• Experience supporting multi-channel CRM campaigns preferred 
• Retail or ecommerce experience a plus 

Education:

B.S. in Marketing, Business, Information Systems, or related field preferred

Skills

• Working knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) 
• Experience building and deploying email campaigns and supporting SMS/push efforts 
• Understanding of segmentation, lifecycle marketing, and retention strategies 
• Familiarity with CRM testing approaches and campaign performance analysis 
• Detail-oriented with strong organizational skills and ability to manage multiple deadlines 
• Strong collaboration skills across cross-functional teams 
• Ability to work in fast-paced environments with changing priorities 
• Strong written and verbal communication skills